Mike Kruzeniski: Personal, Relevant. Connected: Designing Integrated Mobile Experiences for Apps and Web

8 May 2011 - 5:17am
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Yohan Creemers

Mike Kruzeniski is a Creative Director in the Windows Phone design studio, leading the Windows Phone App team.

During his first two years at Microsoft, he worked on bringing the Windows Phone KIN mobile experience from concept to reality. Before joining Microsoft, Mike worked for Nokia Design's Insight + Innovation team, based in Los Angeles. The role of the I+I team in Nokia was to develop next generation product lines for Nokia Design, to incubate new product and business ideas for Nokia Corporate, and, to challenge the ideas of both Nokia Design and Corporate by visualizing completely new directions for the company.

Mike has a Master's degree in Interaction Design from the Umea Institute of Design in Sweden, and a Bachelor of Industrial Design from Emily Carr University in Vancouver, Canada. He speaks and tutors regularly about Design and Experience at conferences and schools. The focus of his career has been to combine his diverse background in design with his interests in business, brand, culture, technology, mobility, play, and simplicity, to build engaging and seamless product experiences.

How should UI designers bring to life their ideas for mobile experiences? Should we think in terms of standalone apps on a platform or also for web flexibility? How do you integrate the user's experience to flow seamlessly between Apps and the Web? When developing Windows Phone 7, our team created a design language codenamed Metro which uses content, typography and motion to define its visual identity. The Metro principles can be used to develop integrated apps on devices as well as beautiful web experiences. For example, you can take pictures with your phone's camera and immediately go see them on the web without losing context making the experience feel personal, relevant and always connected. The focus on the user's content with our signature motion and type helps unify the experience regardless of how and on which platform it was built.

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