Qualitative Research in NYC

Hey folks, what are your favorite qualitative research labs and resources in NYC? Saw an old thread for this with lots of broken links - also include resource links if there's a thread that I'm not seeing that has a solid list.

They can include any and all of these:

- screening + recruiting

- facilitation

- on-site facilities for 1:1 and/or focus groups

It's largely ethnographic to aid in the development of customer personas around a product's domain as well as brand insights on an existing product.


31 Oct 2011 - 8:59pm
Posted in:
Peter March

IxDA NYC Presents: Ethnography for UX

We have an event on Ethnography coming up on Saturday. November 12th. You can learn all the details here:

8 Oct 2011 - 12:40pm
4 years ago
1 reply

A new app for collecting and analyzing qualitative data [Product Launch Announcement]

If you do any type of qualitative research, you're going to want to check out this app.

3 Mar 2011 - 11:05am
Paul Bryan

Resources on Ethnography and Digital Design?

Hi All,

Can you suggest reading materials that discuss application of ethnography to digital design? I have a lot of snippets and slideshares and deliverables, but am having trouble digging up more comprehensive resources on application to digital design for a friend.


Paul Bryan


LinkedIn: Digital Design Strategy manager

20 Aug 2010 - 11:55am
6 years ago
2 replies
Paul Bryan
Nasir Barday

Shelley Evenson - Service as Design

Yogi Berra said, “You can observe a lot from watching.” Over the last several years, a unique set of students has been challenged to think about design for healthcare services. In my role as a professor at Carnegie Mellon I had the opportunity to observe their work and it offered many insights into design, design thinking, and just how big the healthcare service challenge is. In my new role in Microsoft’s FUSE lab I’m looking at the future of social experience.

15 Oct 2008 - 4:39pm
7 years ago
13 replies

Guerilla/DIY Usability & Ethnography Research- Lazyweb, advisement...

Hi Gang:

So, I'm working with a startup right now, that has zero funding (for
real, not because they don't understand/support design) for Usability
and User Research studies...

9 May 2006 - 1:45pm
10 years ago
4 replies

Ethnography - Frameworks

Dear All,

I am looking for resources around frameworks for data collection and data
analysis during ethnographic studies.

For e.g. one such framework is POSTA:

P - Person
O - Objects
S - Situations
T - Time
A - Activity

So "Person" for e.g. in POSTA means follow a person around understanding
what are they doing, why etc. Looking for more...

Alok Jain

22 Nov 2005 - 12:10pm
10 years ago
13 replies
Michele Marut

several resource questions

Good afternoon

I find this list group to be one of the most informative.

Here are my questions:

1. Can anyone recommend great consulting firms for true
ethnographic research and who employ trained ethnographers and/or
anthropologists? Some firms seem to be advertising ethnography when they
are just doing site visits.
2. As interaction designers which books have you found most
3. Is there anyone in the greater Pittsburgh area that would want
to have a F2F? If so I'd be happy to coordinate it.

29 Jul 2005 - 4:42pm
11 years ago
16 replies
Mauro Cavalletti

Ethnographic research methods


I am looking for structured methods of ethnographic field research (video or
not), or other types of research methodologies to get insights on users
behavior in context.

Does anyone have experiences that could be shared? I would like to know pros
and cons if possible.

Thank you all.

Mauro Cavalletti
Creative Director
Organic, Inc.
New York

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