This article is a response to Don Norman's column article from Interactions Magazine. The article disproves Norman's point that simplicity is highly overrated and that users only buy products based on complexity and features, and provides a more accurate and substantial point of view.
I recently read John Maeda's book 'The Laws of Simplicity' and also visit
his website http://lawsofsimplicity.com/
The Laws of Simplicity is a book written in the same style Don Norman
wrote 'The Design of Future Things'.
Few days back I came across the following link http://www.jnd.org/dn.mss/simplicity_is_not_th.html wherein my Guru states
that Simplicity is NOT The answer.
My Guru states that 'I conclude that the entire argument between features
and simplicity is misguided.
This conversation has one foot in design, another in engineering and yet a third in marketing.
Simplicity is about the usage of the product. It effects the user. Complexity as present here, the 'amount' of features is about the purchaser. These may or may not be the same person, but they definitely have different perspectives and the criteria for purchase and usage are different.
These are very different contexts. The reason that users buy a particular product is for the benefits (pardon my marketing hat).
note: this is a draft sour/sober personal opinion. it's not directed to
anyone in particular, really. don't take it too seriously if you don't want.
It doesn't have to do with IxD (wtf is IxD? really? is it
ProductDesign+HCI+Psychology+ScienceOfMind? who cares, IxD is a brand to
have more cash)... w/e
I "hate" to do this, talk in first person about this issues. but enough is
> ...I'd love to be able to find a > cell phone that isn't burdened down (and made too complex) by hosts of
> features I neither want nor need nor use.
Josh Viney replied:
>...why build a phone that has to be a pure phone and can never be more > than that? Why not build a phone that starts off as a simple phone, but
> can grow with users as they demand more functionality?...
I love that idea. One thing I've always hated about software is the
unending feature creep.