30 Oct 2008 - 5:57pm
7 years ago
27 replies
Ali Naqvi

Is simplicity the answer? I am with John Maeda on this one.

I recently read John Maeda's book 'The Laws of Simplicity' and also visit
his website http://lawsofsimplicity.com/
The Laws of Simplicity is a book written in the same style Don Norman
wrote 'The Design of Future Things'.
Few days back I came across the following link
http://www.jnd.org/dn.mss/simplicity_is_not_th.html wherein my Guru states
that Simplicity is NOT The answer.
My Guru states that 'I conclude that the entire argument between features
and simplicity is misguided.

19 May 2008 - 9:24pm
8 years ago
3 replies
Todd Moy

Users' ability to predict features they "need"

Hi all,

I'm looking for some information about users' ability to predict the
features that they need. In the past, I've heard the statement "people are
poor predictors of the features they need." I tend to agree with this
argument, especially since I encounter cases where clients feel they "need"
blogs, forums or whatever without first analyzing the goals of their users.

What I can't recall is if there are studies that support or refute this

19 Jan 2007 - 11:28am
9 years ago
22 replies
Robert Hoekman, Jr.

Feature lists: Quality vs. Length

Much research has clearly been done to provide evidence that people make
purchasing decisions based on feature lists. But one question keep popping
back into my head. Does the quality of the feature list matter, or only its

Imagine two products:
1) A robust, full-featured word processing app that does everything MS Word
can do.

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