I amLooking for examples of great product displays, such as Scene 7. However
I want examples where the user can zoom in on specific features of a
product, change colour and rotate product in 3d space to see both front and
rear views. Examples of this used in fashion sites would be preferable.
I remember hearing a case study of Philips (as far as I can recall!) many years back in a conference. The study was about how people say a particular thing when asked for opinion but can do entirely different things. In this case, it was about color preferences of a portable music system. The potential users said that they prefer red but actually picked up a black one.
Does anyone recall this story or was it someone's figment of imagination?