While you're all wasting your time discussing memetics and "selling" of
your methodology, Tom Erickson does it again with an insightful (and I
think, profoundly controversial) essay
Five Lenses: Towards a Toolkit for Interaction Design
http://www.visi.com/~snowfall/5Lenses.html
Why controversial:
-Vastness of scope
-Role of theory (not too big, not too little...)
-dissing of how IDers use "affordance"
Anyway, something worthwhile to think about...
--peter