I currently work for a Fortune 500 company as a User Experience
Designer/Manager. I was brought in to help enhance the user experience
of certain applications both web and desktop. My problem is not many
people see the value of user experience. As with most public companies
they only care about the bottom line. UX is looked as an expense and not
an investment. I wanted to ask if anyone here had compelling data about
what Fortune 500 companies are spending on UX and the return on
investment they are seeing.
My name is Andrea Richeson. I have worked in web design and
development for Texas state government for several years and am
currently a graduate student at the University of Texas School of
I am working with Dr. Randolph Bias, Dr. Eugenie Bertus, and graduate
student Jana Tate to co-author a book chapter on the use of return on
investment (ROI) methods.
Can someone please, p l e a s e, PLEASE help me. I'm looking for
exisiting, actual, examples of ROI related to usability (and/or UCD).
When I do a search on ROI and usability, most of the examples are from
the previous century or the beginning of this one and are rather vague.
So, what I'm looking for is something along these lines: we had 100
visitors on our homepage, we adapted the navigation and now we have 200.
Or, we sold 10 items a day, we changed the ordering process and now we
are selling 15 items a day.
I am waiting on my new copy of Cost Justifying Usability - An Internet Update. I am also reading a sample chapter of it about online surveys.
However, something I am particularly interested in is there any examples of financial analysis/modeling formulas, spreadsheets, etc, out there that are used to compute or model the exact ROI in a dollar amount?
I read the online survey chapter, but while it cited examples, I am looking for actual formulas/financial analysis tools I can hand my financial modeler and he can plug in numbers and predict the ROI on a given activity.
Can anybody point me in the direction of ROI on interaction design?
I know that there's the ever popular classic "Cost Justifying Usability", which appears to have come out in a new addition, however, I am looking for in particular information regarding on how businesses measure the ROI and effectiveness of interaction design.
I am doing some research RIA applications and one of the aspects that are
often mentioned is the ROI aspect. Macromedia and other pro-RIA 'activists'
claim that when you do RIA instead of HTML sites, the ROI will be higher.
However, I cannot find ANY scientific evidence that supports this
assertion!!!! All documents that I can find make suggestive conclusions in
favour of RIA's and even without comparing the RIA to an alternative.
For example, it is said that when Mini launched their RIA Car Configurator
it boosted their sales so much that their sales targets were exceeded by
We're redesigning our corporate intranet using Cooper-ish methods. We're
doing it all: research, models, requirements, framework, design,
development support. 3000 employees were squeezed into one primary
persona and six others.
Based on our research, it's quite trivial to explain the qualitative
effects of the design for our corporate processes and people's workdays.
For example, the account managers can spend more time selling and less
time searching & sharing & editing different versions of the same