14 Apr 2010 - 10:44pm
6 years ago
8 replies

Fortune 500 User Experience ROI

I currently work for a Fortune 500 company as a User Experience Designer/Manager. I was brought in to help enhance the user experience of certain applications both web and desktop. My problem is not many people see the value of user experience. As with most public companies they only care about the bottom line. UX is looked as an expense and not an investment. I wanted to ask if anyone here had compelling data about what Fortune 500 companies are spending on UX and the return on investment they are seeing.

12 Nov 2009 - 11:16am
Andrea Richeson

Cost-justifying Usability

My name is Andrea Richeson. I have worked in web design and
development for Texas state government for several years and am
currently a graduate student at the University of Texas School of

I am working with Dr. Randolph Bias, Dr. Eugenie Bertus, and graduate
student Jana Tate to co-author a book chapter on the use of return on
investment (ROI) methods.

5 Jun 2009 - 9:45am
Jonathan Cohen

[EVENT] NYCUPA hosts Mary M. Michaels presenting \"The ROI of Usability\" on Tuesday 6/16

The ROI of Usability: How to Demonstrate the Value of User-Centered
Design Within Your Organization

A presentation by Mary M. Michaels of Human Factors International

Tuesday, June 16, 2009
6:30–8:30 p.m. Doors open at 6:00. Please arrive early.

JP Morgan Chase, 277 Park Ave. (betw.

11 May 2007 - 1:57am
9 years ago
13 replies
johan.dermaut a...


Hi all,

Can someone please, p l e a s e, PLEASE help me. I'm looking for
exisiting, actual, examples of ROI related to usability (and/or UCD).
When I do a search on ROI and usability, most of the examples are from
the previous century or the beginning of this one and are rather vague.

So, what I'm looking for is something along these lines: we had 100
visitors on our homepage, we adapted the navigation and now we have 200.
Or, we sold 10 items a day, we changed the ordering process and now we
are selling 15 items a day.

17 Nov 2006 - 12:33pm
Ted Booth

Innovation ROI

A good mix of speakers discussing how to make 'innovation' work. Dec 7-8 in New York.

27 May 2005 - 2:40pm
11 years ago
13 replies
Wendy Fischer

ROI on Interaction Design - financial analysis

I am waiting on my new copy of Cost Justifying Usability - An Internet Update. I am also reading a sample chapter of it about online surveys.

However, something I am particularly interested in is there any examples of financial analysis/modeling formulas, spreadsheets, etc, out there that are used to compute or model the exact ROI in a dollar amount?

I read the online survey chapter, but while it cited examples, I am looking for actual formulas/financial analysis tools I can hand my financial modeler and he can plug in numbers and predict the ROI on a given activity.


25 May 2005 - 10:00am
11 years ago
4 replies
Wendy Fischer

ROI on interaction design?

Can anybody point me in the direction of ROI on interaction design?

I know that there's the ever popular classic "Cost Justifying Usability", which appears to have come out in a new addition, however, I am looking for in particular information regarding on how businesses measure the ROI and effectiveness of interaction design.

-Wendy Fischer

22 Feb 2005 - 9:47am
11 years ago
3 replies
Welie, Martijn van

ROI research on RIA


I am doing some research RIA applications and one of the aspects that are
often mentioned is the ROI aspect. Macromedia and other pro-RIA 'activists'
claim that when you do RIA instead of HTML sites, the ROI will be higher.

However, I cannot find ANY scientific evidence that supports this
assertion!!!! All documents that I can find make suggestive conclusions in
favour of RIA's and even without comparing the RIA to an alternative.

For example, it is said that when Mini launched their RIA Car Configurator
it boosted their sales so much that their sales targets were exceeded by

21 Feb 2005 - 8:41am
11 years ago
6 replies
Petteri Hiisilä

Estimating ROI for design

Hello everybody,

We're redesigning our corporate intranet using Cooper-ish methods. We're
doing it all: research, models, requirements, framework, design,
development support. 3000 employees were squeezed into one primary
persona and six others.

Based on our research, it's quite trivial to explain the qualitative
effects of the design for our corporate processes and people's workdays.

For example, the account managers can spend more time selling and less
time searching & sharing & editing different versions of the same
Powerpoint file.

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