Does anybody have research showing which terms are better for call to action on a website that we can use consistently across tasks? I'm talking about action within the site, so the link would say either "Search for a gold parachute" or "Find a gold parachute."
I'm working on redesigning a website that uses the term "screen name" rather than "username". Personally, I am more used to seeing and using "username". The last time I regularly used "screen name" was back in the '90s with AOL. However, that is just my personal opinion. I'm curious how others feel about it - which term do you tend to use? Are "username" and "screen name" exactly equivalent or would you use them differently - e.g. "screen name" for chat programs but "username" for websites?
I am producing IA/UX for a SaaS and need to obtain research specific to the typical layout of a Use Case 01 landing page with call-to-action.
Specifically, my client wants an initial landing page with two calls-to-action buttons with the same visual weight. His justification is that both will eventually lead down conversion paths (one directly to signup, the second to more information). All information I can find advises this has the opportunity to cause some confusion which can hamper conversion rates.
At I09, there were a lot of calls for a vocabulary we can all
understand, no matter what medium we're working in. As part of my
"crowdsource the book" effort, I'd like to include these terms in the
second edition of Designing for Interaction I'm currently working on.
I'm in the middle of bringing our thick and thin UI's into the 1990's (we'll
tackel the modern age later, hopefully), and one issue that's got me worked up
is our log in / out terminology.
Today, we use "Login" / "Logout" on our window titles, labels, buttons, etc. to
indicate these actions. I did a quick survey and found that Google, MSDN,
Amazon, Ebay, and Yahoo! all use "Sign In" / "Sign Out".