archetypes

16 Jan 2009 - 1:09pm
0
5 years ago
6 replies
Paul Bryan
2008

Design Strategy: Archetypes vs. Analytics

Hi,

A colleague of mine and I were having coffee recently. I was telling him
about my user archetype (persona) development project. He snickered and
said, ³My team is delivering an individualized design experience based on
hard data. You¹re stuck in design yesteryear.² After this discussion I was
wondering: Is the future of interactive design strategy in the hands of
statisticians? What do you think?

/pb

Paul Bryan
Director, User Research and Experience Design

22 Sep 2007 - 8:46am
0
7 years ago
3 replies
SemanticWill
2007

Book Review: The User Is Always Right

The User Is Always Right: A Practical Guide to Creating and Using Personas
for the Web<http://www.amazon.com/User-Always-Right-Practical-Creating/dp/0321434536>,
Steve Mulder and Ziv Yaar.

This comprehensive guide approaches user experience research like never
before, and is *well-written, easy-to-read*, and *quite user friendly*.

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