16 Jan 2009 - 2:09pm
7 years ago
6 replies
Paul Bryan

Design Strategy: Archetypes vs. Analytics


A colleague of mine and I were having coffee recently. I was telling him
about my user archetype (persona) development project. He snickered and
said, ³My team is delivering an individualized design experience based on
hard data. You¹re stuck in design yesteryear.² After this discussion I was
wondering: Is the future of interactive design strategy in the hands of
statisticians? What do you think?


Paul Bryan
Director, User Research and Experience Design

22 Sep 2007 - 9:46am
9 years ago
3 replies

Book Review: The User Is Always Right

The User Is Always Right: A Practical Guide to Creating and Using Personas
for the Web<>,
Steve Mulder and Ziv Yaar.

This comprehensive guide approaches user experience research like never
before, and is *well-written, easy-to-read*, and *quite user friendly*.

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