In our company, user testing with real users is not systematic and our
customers are not used to be solicited for this.
Once we agree with stakeholders to do user testing and once we are in
contact with sales people, we have to convince customers to find users who
How to convince our customers?
Our user interface team is seeking information from those who have
conducted user research field studies - in particular, research and
interviews within people's homes.
- How often have you conducted such studies?
- What examples can you point to as key benefits to doing field research?
(over lab-based near equivalents)?
- What kinds of problems have you encountered when doing such research?