Join us for a discussion of eye tracking technology: what it is, what
it's used for, how to do it, when to do it, and pros and cons of eye
tracking vs. other techniques. The evening will include a demo of
commonly used eye tracking hardware, explanations of the technology,
case studies, and much more -- as well as all the mingling with other
local professionals that you expect from an LA UPA event.
Seeing what people do and hearing what they say is the heart of usability
research. But what's the brain doing? Nielsen Norman Group used eye-tracking
technology to watch hundreds of people's eyes as they used the Web, doing a
plethora of different tasks and using different websites. Seeing exactly
what the user is looking at and not looking at is like getting to sneak
into his brain for a little while.