Hilary Bienstock

LA UPA event: Eye Tracking Panel Discussion on Tuesday, February 1

Eye tracking panel discussion!

Join us for a discussion of eye tracking technology: what it is, what it's used for, how to do it, when to do it, and pros and cons of eye tracking vs. other techniques. The evening will include a demo of commonly used eye tracking hardware, explanations of the technology, case studies, and much more -- as well as all the mingling with other local professionals that you expect from an LA UPA event.

Our fabulous panelists include:

1 Apr 2010 - 7:44pm
Tony J. Brown Ph.D.

Eye-Tracking Experiences with Tobii


Anyone have significant experience with Tobii eye-tracking?  I'd be interested in any experience you've had performing studies and evaluating technology solutions... 


Any thoughts on evaluations with TV ads, iPhone apps, websites, etc???

7 May 2009 - 7:34pm
7 years ago
6 replies
Shima Kazerooni

Best Practices in Usability Testing of Search Results Page


What are some of the best practices in usability test of search results pages?  Do you use them?


28 Sep 2007 - 1:42pm
Joy Zigo

NYC-UPA Oct 16 Event: Eye-Tracking for Usability

NYC Usability Professionals Association presents:

Eye-Tracking for Usability Testing

Seeing what people do and hearing what they say is the heart of usability
research. But what's the brain doing? Nielsen Norman Group used eye-tracking
technology to watch hundreds of people's eyes as they used the Web, doing a
plethora of different tasks and using different websites. Seeing exactly
what the user is looking at – and not looking at – is like getting to sneak
into his brain for a little while.

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