User Friendly 2010, whose theme is “Embracing Asian Culture”, is UPA China’s seventh annual UX conference. It will take place in Nanjing, Jiangsu Province, from Nov 12th - 14th, 2010.
Over the past decade, UX has been gradually gaining recognition throughout Asia. Although it is still a relatively new term in the region, Asian businesses are now beginning to see the importance of good usability, and the UX market is steadily maturing.
Metaphor Brainstorming: Using Metaphors to Generate Design Ideas,
Requirements, and Product Personality Workshop with Chauncey Wilson
Metaphor brainstorming is a powerful ideation and conceptual design
technique for generating underlying metaphors, requirements, features, and
attributes for new and existing products. Metaphor brainstorming begins with
traditional brainstorming of high-level metaphors. These metaphors are then
deconstructed into their components and attributes.
The Interaction Design Association (IxDA) would like to invite you for a
chat with Professor Luli Radfahrer:
Professor Luli Radfahrer, the top specialist in Digital Communications in
Brazil, is interviewing distinguished professionals for his upcoming book
"Understanding Design" (his previous series
"design/web/design" are reference titles in Brazil) and he would like to
meet the Interaction Design community in Shanghai for a short talk
"Understanding design" (tentatively titled) intends to be a book for
designers and marketers alike.
*Visual Communication & Technology*, by Julius Wiedemann.
Design editor for Taschen since 2001, Wiedemann has studied graphic design
and marketing in Rio de Janeiro before spending 4 years in Tokyo as an art
editor for digital and design magaz
Founder of global design and innovation firm frog design, Hartmut Esslinger,
will discuss his new book, "A Fine Line--How Design Strategies Can Shape the
Future of Businesses." Esslinger's hugely influential 40-year career and
portfolio includes revolutionary products like Apple's Mac computer,
Lufthansa's brand and fleet image, LV's brand aesthetic and much more.
I would like to invite you to our next IxDA Face-to-Face meeting, to
be held on MARCH 12th, 7:30PM:
As frog design celebrates its 40th anniversary, Mark Rolston, Chief
Creative Officer, will moderate a round table discussion that will
examine the tension between vision and pragmatism, conceptual thinking