Hey folks, what are your favorite qualitative research labs and resources in NYC? Saw an old thread for this with lots of broken links - also include resource links if there's a thread that I'm not seeing that has a solid list.
They can include any and all of these:
- screening + recruiting
- on-site facilities for 1:1 and/or focus groups
It's largely ethnographic to aid in the development of customer personas around a product's domain as well as brand insights on an existing product.
At some point we’ve all had a great user insight or design concept that a client or stakeholder just didn't buy into. This talk is about how to avoid that heartbreak. It’s about generating and spreading ideas that stay with your audiences.
I am working with a small product team with minimal resources. We are currently starting to receive feedback and would like to compile the information in a centralized repository. Essentially, we like to take a baby step into starting a VOC (voice of customer) space for the team reference and track over time. One that allows the team to easily filter and sort thru the information.
In the past I've used excel and sharepoint to do this—Does anyone have other suggestions?