Qualitative Research in NYC

Hey folks, what are your favorite qualitative research labs and resources in NYC? Saw an old thread for this with lots of broken links - also include resource links if there's a thread that I'm not seeing that has a solid list.

They can include any and all of these:

- screening + recruiting

- facilitation

- on-site facilities for 1:1 and/or focus groups

It's largely ethnographic to aid in the development of customer personas around a product's domain as well as brand insights on an existing product.


8 Sep 2014 - 8:26pm
Posted in:
Maria Cordell

September 2014 IxDA SF Event: Make Your Ideas Stick with Google's John Douglass

Make Your Ideas Stick

At some point we’ve all had a great user insight or design concept that a client or stakeholder just didn't buy into. This talk is about how to avoid that heartbreak. It’s about generating and spreading ideas that stay with your audiences.

Gillian Gus Andrews

Breakfast Event: How UX Leaders Can Impact Internet Freedom

Your expertise can help people worldwide stay safe while taking hold of freedom of speech!

17 Nov 2013 - 11:48pm

Mobile Research

Hey UXers,
What are you favorite tools and methodologies for doing on-device qualitative mobile research?
Rodrigo Sanchez

NYCUXPA Presents: Getting to Know the "Newly Mobile Senior Set" Tues 9/17 with Tammy Sachs

17 Sept 2013
6:00 PM - 9:00 PM

Thomson Hall @ Thomson Reuters
195 Broadway (btw Fulton St. & Dey St.), 4th floor
New York, NY 10007

70 is the new 40! …and with over 40 million strong, this “NEWLY MOBILE SENIOR SET” want to live out their last quarter to its fullest.

30 May 2013 - 6:01am
3 years ago
7 replies
John Gibbard

Reasearch: proof that interaction = increased knowledge?


 Because I rather blindly tend to assume these things, and would rather not, has anyone seen any research or proof that interaction with a site (or other digital experience) improves knowledge? 

Ideally this would be proof that interaction results in you finding a product/service more relevant to you ... it would be good to know if you've seen something.

Happy to discuss,

John (@smorgasbord)

19 Apr 2013 - 1:20pm
3 years ago
3 replies
Rich Gunther

Ovo Studios announces $99 recording product: Ovo Solo 2.0

Ovo Studios has released Ovo Solo 2.0, a lightweight software application for recording User Experience research.  

Ovo Solo allows users to record:

28 Mar 2013 - 11:18am
3 years ago
2 replies
Kimberly Richards

Best Practices and struggles for taking a website and moving it to an iPad

I am about to start evaluating a lot of websites that have moved from the web to an ipad. I am curious about these two questions:

  1. What are best practices for taking a desktop experience and moving it to an iPad?
  2. What are some struggles or pain points for customers when using an iPad?


Any help you can give would be greatly appreciated! Thanks for your feedback!!!

26 Feb 2013 - 4:57pm
3 years ago
3 replies

Experience in creating a VOC repository?

Hey All,

I am working with a small product team with minimal resources. We are currently starting to receive feedback and would like to compile the information in a centralized repository. Essentially, we like to take a baby step into starting a VOC (voice of customer) space for the team reference and track over time. One that allows the team to easily filter and sort thru the information.

In the past I've used excel and sharepoint to do this—Does anyone have other suggestions?

Love to hear your thoughts and thanks in advance!


14 Nov 2012 - 7:29pm
3 years ago
4 replies

How much design research do you really do?

Does your workplace walk the user-centred design talk?

 I am investigating the gap between the user research that digital designers and product owners would like to do versus what actually gets done on a typical design project.

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