21 Nov 2007 - 10:56am
8 years ago
32 replies
Robert Hoekman, Jr.

Does eye-tracking carry any real meaning?

23 rules actionable lessons from eye-tracking studies:

I'm curious whether or not others on the list take this stuff seriously. I
haven't decided yet if I think eye-tracking is a useful tool, and although I
definitely have some opinions on the subject, I'd like some other
perspectives to form a better picture.

Several of these "actionable lessons" bother me.

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