I saw that US News recently ran an article on the "Best Careers of 2008"
(http://www.usnews.com/features/business/best-careers/best-careers-2008.html),
and a new addition this year is "Usability/User Experience Specialist",
which arguably we are. This seems like a great sign that we are nearing
the tipping point, along with all of the good and bad things that come
along with it.
Personally, I was excited to see it and rushed in to see what they were
saying.