When Alan Cooper delivered the opening keynote at Interactions08 this
morning, I was once again struck by how sensible his view is. As I
understood his core argument, it was:
1. We know that the best interactive products are not the first to
market but the ones that have the best quality design.
2. Business managers often fail to understand this because they do not
know how to manage "creatives" among whom he numbers both interaction
designers and programmers.
3. The typical business approach is to develop requirements and then
build the product.