20 May 2009 - 10:30pm
7 years ago
4 replies

Need of persona for small set of user group

Hi everyone,

Persona represents a user group, helps to understand who the users
are, their behavior, etc.
No my question here is if I’ve a large set of audience or target user
group then making a persona make sense to me,
But what if I’ve very limited users say 8-10 and I’ve access to users
all the time, do I need to create Persona for them?
Is it really necessary to create Persona for small set of target user

Please share your thought.


13 Mar 2009 - 4:46pm

Using FB, MySpace,.. for persona development

Taking the persona discussion in a different direction. I have been
thinking lately, along the lines of how we can take advantage of the
social networking sites to develop a more realistic persona.
While this is not intended to replace the one-on-one interview to
observe and gather goals, it can be an effective
tool when it comes to humanizing the users.

9 Mar 2009 - 8:25am
7 years ago
34 replies
Megan Grocki

Persona skeptics

A colleague recently mentioned to me that she has sensed that clients
are starting to question the value of personas.

What do you think, has an inherent gap been revealed in the
usefulness of personas as we know them? Has anyone else gotten this
sense, and if so, can personas be redeemed?

Also, When is the last time you actually saw a project team-member
outside of IxD/UX go back and refer to persona documentation during
the later stages of a product or site development process?

26 Feb 2009 - 6:10pm
7 years ago
11 replies

Do business objectives belong in personas?

We're working on building some personas for some desktop software.
I've been going over Todd Warfel's template and Steve Mulder's
(The User is Always Right).

Steve includes Business Objectives, Todd does not. The argument is
that you want to include what you as an organization want to

I guess I would argue that a persona is not about my organization and
it's goals, it's about the person and their goals. And if I am
satisfying their goals, that's going to be good for my org and my

Am I missing something as to why they should be included? Love to
hear your thoughts.

Eric Manke

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