18 Apr 2008 - 2:25pm
8 years ago
5 replies
Robert Hoekman, Jr.

The slow-rise phenomenon

A friend shared a quick fact with me today that reminded me of an
interesting phenomenon. Two quick stories: 1. My friend told me that he made
a few small changes to his site about a week ago, and today, he noticed his
page views have doubled. The first few days that the new design was live,
nothing changed. Now, he has twice the page views. 2. A few months ago, I
worked on the homepage, using some small tweaks to make the
Sign-up method more prominent. The first full day the change went live,
conversions went up 12%, but a week later the conversion rate had increased
by 25%.

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