I have an interesting observation on the scrolling behaviour in the
iTunes Store Featured Product box. When you click on the DOWN arrow,
it will shift the content down instead of up. The commonly
anticipated behaviour should be shifting up to reveal more content
below the fold. I posted a screen capture on my blog for better
My question is: is it just me, or it is a real annoyance for most
users? Is there a valid argument to support such design pattern?