29 Oct 2008 - 6:59am
John Gibbard

Interstitial Cross-Selling

There's been a lovely discussion on T&Cs this week [1]. This got me thinking
about solutions for interstitial pages.

By interstitial pages I mean the kind that are presented to the user during
a goal-based flow [2]; for instance, logging into your online banking and
before you see the account summary. During these pages (which often provide
security or legal assurances) it's often considered a worthwhile exercise by
marketers (though generally not by Ix/IA/Ux people) to place cross-sell

Can anyone provide examples, screen grabs or otherwise of this kind of page

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