DUANE BRAY, interaction designer and head of Digital Media for IDEO, and
RYAN JACOBY, who leads IDEO’s Business Design discipline, will co-lead a
discussion about the intersection of interaction and business design.
Drawing on examples from IDEO’s past work as well as inspirational stories
elsewhere in the world, the two will consider the question of how
interaction and business designers approach problems, how the relationship
between the two disciplines has changed, and how collaboration can lead to
rich user experiences and business solutions.
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