Well its November and time to reorg the corporation again:)
We are looking at ways to integrate UCD with Business Development. Specifically we are looking at using methods such as K. Holtzblatt's Rapid Contextual Design to develop a new process, rather than a product, that creates a positive user experience for customers transitioning from a legacy application to a new generation product. We are thinking of doing contextual inquiry to understand the decision process customers go through so we can identify what makes them decide to transistion, what are the pain points etc.
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