27 Oct 2009 - 10:18am
Klein Info Design

landing page best practices

I'm looking for best practices for marketing campaign landing pages
for websites. Such as direct path to call-to-action; limit
distractions, consistent look-and-feel from ad or email to landing
page, etc.
Any research to indicate best placement for CTA on the page? (above
the fold, of course).
Checked the archive and wikipedia; found some good guidelines here but looking for research-backed
recommendations, specifically for marketing campaign landing pages.
Thanks - Kathleen

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