12 Jan 2011 - 5:43am
Graham Sear

Incorporating persuasion, emotion and trust triggers on user journeys

Hi all,

Currently putting together some user journeys that incorporate emotional flow (positive and negative) and different triggers that can be put in place throughout the user journey to either combat negative ones or re-enforce positive ones; these will then go on to inform the PET strategy.

10 Feb 2009 - 8:21am
Mona Patel

New Announcement: HFI PET Course Scheduled for May 6-9 in NYC

An Invitation to Register for “How to Design for Persuasion, Emotion,
and Trust (PET Design)”

HFI will be presenting its new course for Usability professionals on
Wednesday, May 6 – Friday, May 9, in NYC. The course explores the
next wave in Web site design – persuasive design – designing for
persuasion, emotion, and trust.

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