Imagine you design Websites for software products. Your company's
products are compelling and well designed. What do you put on your
Website homepage? How do you fulfill your mission of distinguishing
your product suite when some of your products are similar?
To add more context, imagine you know that many of your customers
will download the software on the spot when they visit your site. A
few will order physical copies.
The defacto standard seems to be box shots -- thumbnail images of the
box the software comes in. Is that how you would approach the design?
Why? Why not?