I'm looking for examples or research that either proves or disproves
my theory that showing a person goals and the rewards persuades them
to reach those goals.
What I have is an application where a user will have predefined
goals, from 0-100%, and at certain milestones they get rewards. For
example they may get rewarded at the 25%, 50%, 75%, and 100%
milestones. I'm thinking that showing all the milestones and their
rewards would be better than just showing the very next milestone
(and its reward) alone.
I'm really looking for any research or books that cite research done
As it grows, the company I work for is becoming more metric-driven.
Ultimately, I support the idea of having goals and metrics that help
us understand whether we're doing good work, the right work, etc.
I don't expect goals & metrics to ever tell the whole story; the
world is squishy and numbers are unlikely to paint a completely
honest picture. I do think, however, that they'll help us start
conversations and give us something to shoot towards.
I'm curious: what type of goals and metrics exist in your company
that are related to good user experience and good design?