I'm working on a mobile site which includes keypad shortcuts for
navigating a list of items (e.g. press the 1 hard key to open the
first item, 2 for the second item, etc.). There's a question of
whether associating an item with 0 (which usually represents the
tenth item in the list on many mobile devices) will have a negative
impact on that item. In our case, it concerns a list of businesses.
There are 2 parties involved, the business and the end user.
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