We'd like to thank everyone who came out on Tuesday evening for Cindy
Chastain's excellent talk on using the cinematic concept of "theme" to
produce better interaction design. Her talk resulted in many great
conversations, some of which lasted well into the night over dinner. Kudos
and much appreciation to Ms.
"Experience Themes: An Element of Story Applied to Design"
As designers we too often neglect to define a common vision, or coordinating
force, behind the scope of what we’re designing, making or building. Without
some means of unifying our efforts we can easily end up with a product or
service that falls short of its potential of delivering an optimal user