23 Jul 2009 - 4:23am
4 years ago
6 replies
Batyah Rubin

Does scaring users help an e-commerce site?

I am doing freelance user interface design for an e-commerce web site
which sells protection products against a certain insect.

I strongly recommend that the company avoid using scary pictures of
the insect on their site. I feel the user is already in a state of
panic and that these scare tactics do not promote sales. If the user
sees a picture of the scary bug, I expect it would add to the user's
stress, cause him/her to close the site and look else where for a
'soothing' solution.

1. Do you agree with my claim?

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