In a meeting today, a client said they wanted a single-page checkout
process. The checkout tunnel is an area that I prefer to have as
vanilla as possible so that customers have no surprises, but I am
open to change.
I've never done any testing on one-page vs. staged checkout, and I
haven't been able to find any data, only opinions. Does anyone have
any non-proprietary data they'd care to share about one-page
I have a client who is about to choose a web metrics tool. They are
currently using Web Trends but they want something that will allow them to
monitor the performance of their web forms, particularly so that they can
track whereabouts in the form a user gets to before bailing out.
What are your current recommendations in this area?