a/btesting

14 Oct 2009 - 6:36am
0
4 years ago
5 replies
Paul Bryan
2008

Single-Page Checkout

In a meeting today, a client said they wanted a single-page checkout
process. The checkout tunnel is an area that I prefer to have as
vanilla as possible so that customers have no surprises, but I am
open to change.

I've never done any testing on one-page vs. staged checkout, and I
haven't been able to find any data, only opinions. Does anyone have
any non-proprietary data they'd care to share about one-page
checkout vs.

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