20 Jun 2010 - 4:16am

Marketing Healthcare iPad/iPhone products - Free product supporting larger product

I have recently finished a contract for a health and wellness application for iPad/iPhone.  We have managed to become the #1 grossing app in it's category several times since it's launch over a week ago. 

The question I pose is if anyone has experience in iPhone/iPad marketing with respect to offering free applications to help promote a larger product.  If you have, what is the effect of this on sales?

Thanks for your time.



15 May 2010 - 5:38am
6 years ago
2 replies
Alex Livingstone
15 May 2010 - 5:34am
6 years ago
3 replies
Posted in:
Alex Livingstone

Event: "Can I touch you there?" iPad playtime!

Right, to kick-off the IxDA London local group again, We're going to have an informal event at The Breakfast Club in Soho, the day after the iPad is released.

This will be a chance to come and discuss our new toys, have a look at the apps we've (*ahem* already) bought and look at the interaction design opportunities for the iPad.

3 May 2010 - 9:42pm
6 years ago
7 replies
Mike Dunn

What is the new metaphor?

With all of the talk lately of how devices like the iPad represent a democratization of computing and a casting off of the decades-old desktop metaphor in favor of a new one, the one question I keep asking myself is "what is the new metaphor?"  Is there even a real-life metaphor that can describe it? Any thoughts?

28 Jan 2010 - 12:56pm
6 years ago
8 replies
Jarod Tang

Why The Apple iPad Will Disappoint (The Obama Effect)

Sent to you by jtang via Google Reader: Why The Apple iPad Will
Disappoint (The Obama Effect) via John Battelle's Searchblog on 1/27/10

(image ) While the world watches the next coming of Jobs, I reflected
on my gut feeling as to the iPad, and why that feeling is inherently
one of disappointment (see my predictions 2010 (#5) and my post earlier
this week).

And I'll admit, this one is not entirely logical. But then again, I
don't always base my predictions (or my business decisions) on pure
logic. Sometimes I just go with a feeling.

So what is my feeling about the iPad?

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