I have recently finished a contract for a health and wellness application for iPad/iPhone. We have managed to become the #1 grossing app in it's category several times since it's launch over a week ago.
The question I pose is if anyone has experience in iPhone/iPad marketing with respect to offering free applications to help promote a larger product. If you have, what is the effect of this on sales?
With all of the talk lately of how devices like the iPad represent a democratization of computing and a casting off of the decades-old desktop metaphor in favor of a new one, the one question I keep asking myself is "what is the new metaphor?" Is there even a real-life metaphor that can describe it? Any thoughts?
Sent to you by jtang via Google Reader: Why The Apple iPad Will
Disappoint (The Obama Effect) via John Battelle's Searchblog on 1/27/10
(image ) While the world watches the next coming of Jobs, I reflected
on my gut feeling as to the iPad, and why that feeling is inherently
one of disappointment (see my predictions 2010 (#5) and my post earlier
And I'll admit, this one is not entirely logical. But then again, I
don't always base my predictions (or my business decisions) on pure
logic. Sometimes I just go with a feeling.