The IxDA Board consists of six directors that serve terms of two years. Each can renew their directorship one time, and the terms are staggered such that roughly half of the board changes from year to year.

Brenda is IxDA's Executive Director. Prior to joining IxDA in May 2012, Brenda was Icograda's Managing Director for seven years. Brenda oversees operations, builds strategic partnerships that further IxDA's objectives and works closely with the Board of Directors to advance IxDA's mission and vision.

Brenda brings extensive experience in professional, volunteer, and not-for-profit association management to IxDA.

More than 15 years as a practising designer has taken Brenda through design studios, print shops, daily newspapers, publishing companies and the advertising industry. She has been recognized nationally for her design work and for her writing on technology’s impact on the creative field.

Brenda is a certified member of the Graphic Designers of Canada (GDC).

In addition to her work with IxDA, Brenda is a member of the American Society of Assocation Executives (ASAE), a founding board member of the Data Interoperability Standards Consortium (DISC) and a member of the Ottawa Client Advisory Board.

E: bsanderson@ixda.org

Executive Director

Erik is an experience designer (UX), interaction designer (IxD), information architect (IA), design strategist, anthropologist, philosopher, semiotician, and bricoleur. He is an independent UX consultant. Erik founded and organizes the MidwestUX Conference, has been a local leader for Columbus IxDA, and enjoys taking pictures of people in their side view mirrors. His work often explores the principles of transparency, empowerment, and cultural connections between people and technology. Erik also writes and talks about UX Axioms.

E: president@ixda.org


Born in Congo from Indian parents and raised in Zaïre, Alok B, Nandi is now based in Brussels, where he has studied engineering, management and film (Licence en Philosophie et Lettres). As a designer, creative director, design strategist, writer-director, he explores conflicting constraints in evolving and hybrid contexts, via his design label Architempo. He is dealing with storytelling in multiple media, space and technologies, from hi-tech interactive installations (Extrafiction framework, science museums) to lo-tech mise-en-scene (Cannes Film Festival exhibition, Jules Verne exhibition design, public space interventions). His previous professional experiences include Procter & Gamble as well as interactive creative director at Casterman (the publisher of Tintin a.o.) and groupe Flammarion, in Paris. Alok is a lecturer and invited professor, as well as regular speaker at international conferences (incl. TEDx). In parallel, he has launched Pecha Kucha Brussels and also initiated the Belgian presence of IxDA. Alok co-chaired Interaction14 in Amsterdam.

E: vp@ixda.org

Vice President

Boon is a UX Manager at SapientNitro, where he helps large companies solve complex and messy problems by aligning creative, strategy, and business goals. Initially a software developer for several years, he eventually switched to a design career after pursuing a Masters in Human-Computer Interaction. Since 2009, he has been actively involved in UX communities and has been a local leader for IxDA's London chapter since 2012. He is also an prolific sketchnoter and visual thinking advocate, and his work has covered dozens of events. Born and raised in Malaysia, he has lived in the Midwest US, and now resides in London.

E: boon.chew@ixda.org

Manager, Experience Design, SapientNitro


For over a decade, Danielle Malik has helped companies large and small embrace new technologies, define product strategies, and craft compelling user experiences. Danielle Malik currently runs a design studio called Design Equation, which pairs junior designers with nonprofits and early-stage startups in a mentored environment. She is, as they say, living the dream. Prior to founding this company, she has flexed her design & leadership muscles in a variety of roles: Instructor at General Assembly, Product Design Manager at Facebook, Principal of UX at Hot Studio, and many other engagements great and small. She has been chronically active in the UX community, planning and organizing many professional events and conferences. She founded the IxDA San Francisco chapter in 2008, which today features more than 4000 members.

E: danielle@ixda.org


Michelle Berryman, FIDSA, is Managing Director, Strategy & Innovation at LiquidHub, a next generation agency headquartered in Pennsylvania with a long history in enterprise architecture and deep roots in complex technology execution. She came to LiquidHub when it acquired THINK Interactive, where she served as Director of Experience Design Services, prior to the firm being acquired.

Michelle’s practice centers on industrial and interaction design as well as user experience design for consumer, medical and industrial products, as well as software, websites and rich internet applications. Throughout her award-winning design career, she has worked with clients like Coca-Cola, Electrolux, Nike, Siemens, Philips, and Hewlett-Packard, to build meaningful customer experiences.

Active in the community, Michelle served as a member of the 2016 Interaction Awards committee, is a former IDSA president, International Design Excellence Awards (IDEA) juror, and was a member of the board of the International Council of Societies of Industrial Design (Icsid) from 2009-2013.

E: micberryman@ixda.org

Board member

Kevin Budelmann is interested in design theory and practice in the context of business, technology, and society.

As co-founder and president of Peopledesign, a design strategy firm based in Michigan, Kevin oversees the firm's strategic direction and helps to manage client relationships as designer, strategist, and change catalyst. His work at Peopledesign includes serving as a strategic partner to a wide variety of organizations including business and on online services, health care, education, manufacturing, automotive, finance, design, and consumer products, ranging from startups to Fortune 500 companies. 

Kevin's work has been published in hundreds of books and magazines including Encyclopedia Britannica. His first book, "Brand Identity Essentials," co-authored with Yang Kim and Curt Wozniak, first published in 2010, has been translated into six languages and is available worldwide. An expanded, interactive version on the Apple iBookstore was released in 2012.

Kevin teaches classes and speaks on design, brand, and innovation and is an adjunct professor at IIT Institute of Design in Chicago. He has facilitated workshops for various business clubs, colleges, and industry groups such as PRSA and the University of Michigan Ross School of Business Design & Business Club.

Kevin served as president of APDF (The Association of Professional Design Firms) and AIGA West Michigan (The Professional Association for Design), which he helped establish. He has served on advisory boards for AIGA, Design West Michigan, Grand Rapids Magazine, NewNorth Center for Design and Innovation, and the Keller Futures Center.

Kevin attended Carnegie Mellon, where he was among the winners of an international design competition sponsored by Apple, and the School for Design in St. Gallen, Switzerland. Kevin's graduate work includes an executive education classes at the Harvard Business School and a Master of Design Methods from the IIT Institute of Design in Chicago.

E: kevin.budelmann@ixda.org


Birgit is an independent creative director, UX and design strategist with a great passion for design and people. She uses her design skills to improve people’s lives by raising the quality of user experiences and finding innovative solutions for products & services.

She has actively supported the global design community for many years and with equal passion for a number of initiatives: in 2010 she founded the IxDA Hamburg chapter, in 2011 she was a founding team member of the Interaction Awards as Co-Chair Outreach Europe, from 2012-2016 she was IxDA’s Regional Coordinator for Europe, and in 2016 she joined the IxDA Board of Directors.

Birgit was born and raised in Hamburg, but in her nearly twenty years of professional experience she has also lived in Seattle & Prague, and now lives and works in Amsterdam.

E: bgeiberger@ixda.org