The IxDA Board consists of six directors that serve terms of two years. Each can renew their directorship one time, and the terms are staggered such that roughly half of the board changes from year to year.

Brenda is IxDA's Executive Director. Prior to joining IxDA in May 2012, Brenda was Icograda's Managing Director for seven years. Brenda oversees operations, builds strategic partnerships that further IxDA's objectives and works closely with the Board of Directors to advance IxDA's policies and best practices.

Brenda brings extensive experience in professional, volunteer, and not-for-profit association management to IxDA.

More than 15 years as a practising designer has taken Brenda through design studios, print shops, daily newspapers, publishing companies and the advertising industry. She has been recognized nationally for her design work and for her writing on technology’s impact on the creative field.

Brenda is a member of the American Society of Association Executives (ASAE) and a certified member of the Graphic Designers of Canada (GDC).

E: bsanderson@ixda.org

Executive Director

Nick is Cooper's Chief Operating Officer. Nick is a veteran digital business and product development leader with strong ties to the global UX and interaction design communities of practice. As an accomplished sense-maker and adept storyteller, Nick can masterfully find signals amidst the noise of customer input, stakeholder priorities, and competitor actions. Nick specializes in developing concise and inspiring narratives that illuminate a product’s performance, envisioning new scenarios, and aligning project teams around experience strategies. Nick is known for his consultative sales approach and abilities, and for building relationships of trust with clients by communicating a concern for their priorities and a genuine interest in solving their problems.

Nick is President and has served on the IxDA Board of Directors since 2009. Prior to Cooper, Nick held a variety of leadership positions focusing on Internet product development and strategic partnerships and joint ventures. Nick was VP of Internet Strategy and Business Development for Scholastic Inc., the global children’s publishing, and media company. Prior to that, Nick led Business Development efforts for BOL.com, Bertelsmann’s International online bookselling venture, and Citigroup. Before that, he was a corporate lawyer.


Matt is an independent designer and creative technologist in Toronto, a design instructor at Sheridan College and CIID, and the Vice President of the Interaction Design Association (IxDA).

His work has included everything from a digital library catalog in use all over the world to enterprise software, video games, and large-scale public installations. He spent the first few years of his career assisting international new media artists including Stelarc and David Rokeby while developing his own art and design practice. He has since worked with organizations as big as Coca-Cola and as small as un-funded startups.

Over the past 10 years Matt has focused on developing a design practice that addresses the opportunities and challenges of living in a networked world, and how we can use beauty and expressiveness to make better products.


Vice President

Erik is an experience designer (UX), interaction designer (IxD), information architect (IA), design strategist, anthropologist, philosopher, semiotician, and bricoleur. He is an independent UX consultant. Erik founded and organizes the MidwestUX Conference, has been a local leader for Columbus IxDA, and enjoys taking pictures of people in their side view mirrors. His work often explores the principles of transparency, empowerment, and cultural connections between people and technology. Erik also writes and talks about UX Axioms.


For over a decade, Danielle Malik has helped companies large and small embrace new technologies, define product strategies, and craft compelling user experiences. Danielle Malik currently runs a design studio called Design Equation, which pairs junior designers with nonprofits and early-stage startups in a mentored environment. She is, as they say, living the dream. Prior to founding this company, she has flexed her design & leadership muscles in a variety of roles: Instructor at General Assembly, Product Design Manager at Facebook, Principal of UX at Hot Studio, and many other engagements great and small. She has been chronically active in the UX community, planning and organizing many professional events and conferences. She founded the IxDA San Francisco chapter in 2008, which today features more than 4000 members.


Born in Congo from Indian parents and raised in Zaïre, Alok B, Nandi is now based in Brussels, where he has studied engineering, management and film (Licence en Philosophie et Lettres). As a designer, creative director, design strategist, writer-director, he explores conflicting constraints in evolving and hybrid contexts, via his design label Architempo. He is dealing with storytelling in multiple media, space and technologies, from hi-tech interactive installations (Extrafiction framework, science museums) to lo-tech mise-en-scene (Cannes Film Festival exhibition, Jules Verne exhibition design, public space interventions). His previous professional experiences include Procter & Gamble as well as interactive creative director at Casterman (the publisher of Tintin a.o.) and groupe Flammarion, in Paris. Alok is a lecturer and invited professor, as well as regular speaker at international conferences (incl. TEDx). In parallel, he has launched Pecha Kucha Brussels and also initiated the Belgian presence of IxDA. Alok co-chaired Interaction14 in Amsterdam.


Boon is a UX Manager at SapientNitro, where he helps large companies solve complex and messy problems by aligning creative, strategy, and business goals. Initially a software developer for several years, he eventually switched to a design career after pursuing a Masters in Human-Computer Interaction. Since 2009, he has been actively involved in UX communities and has been a local leader for IxDA's London chapter since 2012. He is also an prolific sketchnoter and visual thinking advocate, and his work has covered dozens of events. Born and raised in Malaysia, he has lived in the Midwest US, and now resides in London.

Manager, Experience Design, SapientNitro