We are a community of leaders.

IxDA relies on individual initiative, contribution, sharing and self-organization to achieve our goals. Meet some of the individuals from our community who have taken on leadership roles.

IxDA Board

The IxDA Board is a group of individuals nominated from the community. They guide IxDA's strategic direction with input from local leaders, initiative leads and the community at large. Members serve staggered two-year terms.

Initiative Leads

Our flagship initiatives all start the same way: a flicker of an idea fanned into action by dedicated volunteers. Meet some of the individuals from our community who carry the work forward.

Regional Coordinators

IxDA's Regional Coordinators encourage and sustain the growth of local groups internationally. They are nominated from the IxDA community and volunteer their time to keep local groups active and supported.

Birgit Geiberger Boersma

Board of Directors

Birgit is an independent creative director, UX and design strategist with a great passion for design and people. She uses her design skills to improve people’s lives by raising the quality of user experiences and finding innovative solutions for products & services.

She has actively supported the global design community for many years and with equal passion for a number of initiatives: in 2010 she founded the IxDA Hamburg chapter, in 2011 she was a founding team member of the Interaction Awards as Co-Chair Outreach Europe, from 2012-2016 she was IxDA’s Regional Coordinator for Europe, and in 2016 she joined the IxDA Board of Directors.

Birgit was born and raised in Hamburg, but in her nearly twenty years of professional experience she has also lived in Seattle & Prague, and now lives and works in Amsterdam.

Alok Nandi

Board of Directors

Born in Congo from Indian parents, raised in Zaïre, based in Brussels, Alok Nandi has studied engineering, management and film. As a designer and creative director, he works in hybrid and multiple contexts, via Architempo. He is dealing with storytelling in multiple media, space and technologies. His experiences include Procter & Gamble as well as interactive creative director at Casterman (publisher of Tintin) and groupe Flammarion. Alok is a lecturer as well as regular speaker at conferences (incl. TEDx). He has launched Pecha Kucha Brussels and also initiated the Belgian presence of IxDA. Alok co-chaired Interaction14 in Amsterdam.

Boon Yew Chew

Board of Directors

Boon is an Experience Design manager at SapientNitro, where he helps large companies solve complex and messy problems towards improving the human condition. He has been actively involved in UX communities through leadership, mentorship, and participation and has been a local leader for IxDA's London chapter since 2012. As a prolific sketchnoter and visual thinker, his work has covered dozens of events and has taught visual thinking to audiences worldwide. He was born and raised in Malaysia, studied engineering in Kansas, and now resides in London.

Brenda Sanderson

Executive Director
Board of Directors

Brenda is an association executive and designer living and working in Montréal. She was previously Managing Director of ico-D. Brenda has worked in more than 25 countries—bridging cultures, language and timezones to use design for progressive change since 2005.

Her work for Nova Scotia Tourism was twice awarded the Canadian Advertising Campaign of the Year and she has received the Kenneth R Wilson award from the Canadian Business Press. She designed Canada's identity for Expo 2000.

Brenda is a member of the Mandela Poster Project Collective (MPP), a founding board member of Data Interoperability Standards Consortium (DISC) and an avid runner.

Erico Fileno

Latin America
Regional Coordinator

Erico has been designing software, websites/apps, appliances, devices, and services that are used by millions of people every day around the world since 1995. He has been working with user research, design thinking, UX strategy, service design and interaction design for global brands. In the early 2000s, he was the pioneer for igniting Service Design, UX and Interaction Design movements in Brazil. In addition to his design work, he co-founded the Interaction South America conference in 2009 and opened the first interaction design postgraduate program in Latin America in 2007. He´s an experienced lecturer and speaker. Today he´s Head of Innovation in Visa and Manager of Visa Innovation Studio.

Gilles Demarty

Regional Coordinator

Gilles is a French Interaction Designer currently living in Switzerland, with more than 10 years of experience in the design field.

He has been promoting Interaction Design whereever he goes. In the last 6 years, he created two IxDA Local chapters, first in Lyon (France) in 2009 and then in Lausanne (Switzerland) in 2012. He also helped build the program of the Interaction14 conference in Amsterdam, and orchestrate UX Lausanne, a yearly European conference in Switzerland since 2014.

A true believer of the IxDA mission, he sees the local groups around the world as the main instrument to achieve it.

When he is not working, Gilles captures details from the world around him, and cooks awesome vegetarian meals.

Kevin Budelmann

Vice President
Board of Directors

Kevin is interested in design theory and practice in business, technology, and society.

President of Peopledesign, a design innovation firm. Past president of APDF (Association of Professional Design Firms) and AIGA West Michigan.

BFA Design from Carnegie Mellon. Among the winners of an Apple international student design competition. Attended The School for Design in St. Gallen, Switzerland and executive education program at Harvard Business School. Masters of Design Methods from the IIT Institute of Design.

Teacher, writer, and speaker on design and innovation. Co-author of "Brand Identity Essentials," now in six languages. An adjunct professor at Northwestern University.

Michelle Berryman

Board of Directors

Michelle is a Vice President at Capgemini. Her practice centers on guiding the vision and innovation efforts for digital customer experience with websites, social channels, e-commerce, software, portals and applications. She envisions and builds meaningful customer experiences across channels within the digital ecosystem and in the physical world.

Michelle is a Fellow in the Industrial Designers Society of America, has served as IDSA President and was recently named one of the 50 Most Influential Designers of the last 50 years by the membership. In addition to IxDA, she serves on the board for Good Design Australia.

Antti Onttonen

Developer, ixda.org
Initiative Lead

Antti is a senior interaction designer and UI developer. He has over ten years of experience in developing digital services and applications. Antti has been active in IxDA Helsinki local group and was responsible for Interaction16 digital channels.

Wayne Coughlan

Africa & the Middle East
Regional Coordinator

Wayne Coughlan is from Cape Town, South Africa and is a co-local leader for IxDA Cape Town. He teaches in the Graphic Design Program of the Faculty of Informatics & Design at Cape Peninsula University of Technology.

Virginia Cagwin

North America
Regional Coordinator

Virginia Cagwin is an Interaction Designer working for Slalom Consulting in Atlanta, GA. She started her design career has a graphic artist working on brands such as McDonalds, Dunkin Donuts and Baskin Robbins. She’s worked for startups and Fortune 500 companies over the last 15 years focusing on enterprise software.

Virginia has been a member of IxDA since it's inception as an email group. She has been a Local Leader for both Atlanta and London groups. While living in London, she was apart of the Core European team to support on-boarding new IxDA groups and bringing awareness of IxDA's mission.

Eduardo Aguayo

Latin America
Regional Coordinator

Eduardo is from Santiago, Chile, and is a co-leader for the local IxDA group, were he served as co-chair for ISA16's organization team. He is a User Experience Consultant, graduated in Social Communications and Journalism and Master Degree (c) in Information Processing and Management. He works as independent consultant and as project manager on his own consultancy studio, 3DIAS. Also, he servers as teacher in academic programs and workshops for professionals.

Rodrigo Vera

Co-chair, Interaction Awards
Initiative Lead

Rodrigo is a Chilean UX designer. He graduated in Graphic Design from Pontificia Universidad Católica de Valparaíso and recevied an Advanced Design Master's degree (MADA) from the Pontificia Universidad Católica de Chile.

Head of UX at IDA (Chilean UX consulting), he splits his professional life with academia, as professor in the Information Architecture & User Experience Diploma at Universidad Central and teaching the Interaction design and User Experience course in the Advanced design master's degree PUC (MADA).

With more of 10 years experience in Chile supporting the pomotion of the interction design, Rodrigo has served as a Local Leader for IxDA Santiago since 2014, and co-chaired Interaction South America 2016.

He is interested in interaction design beyond the digital platform – how it can provide better experiences in public spaces and make real changes in the lives of people.

Niklas Mortensen

Board of Directors

Interaction Designer by education, digital strategist by experience and nerd by heart, Niklas has spent the last decade and a half working in the intersection between user needs, design and technology. As a Strategic Design Director at Designit, he works with international multi-disciplinary teams turning technology and user driven opportunities into powerful, meaningful, and valuable experiences - always with the goal of enabling people to live smarter and more informed lives.

A long-time IxDA supporter, Niklas co-founded IxDA Oslo in 2009 and was an active part of this 3000+ strong community up until joining the board. He was also the Co-Chair for the 2014-15 Interaction Awards.

Brenda Laurel

Board of Directors

Brenda Laurel has worked in interactive media since 1976—in the computer game industry from Atari to Activision, and in research labs at Atari, Interval Research, and as a Distinguished Engineer at Sun Labs. At the Banff Centre, she co-designed and produced the ground-breaking VR piece, Placeholder. She researched gender and technology at Interval and she co-founded Purple Moon—interactive media for girls—in 1996. She designed and chaired the Graduate Media Design Program at Art Center College of Design (2001-2006) and the Graduate Design Program at California College of the Arts (2006-2012). She also served as an adjunct Professor and Research Associate in the game design program and the center for Digital Arts and New Media at UC Santa Cruz (2013-2015). In 2015 she received the Trailblazer Award from Indiecade. She was awarded the Nextant Prize from the Virtual World Society in 2016. She serves on the boards of the Communication Research Institute (Australia) and the Virtual World Society. Her books include The Art of Human-Computer Interface Design (1990), Utopian Entrepreneur (2001), Design Research: Methods and Perspectives (2004), and Computers as Theatre, Second Edition (2014). Her recent papers include “What Is Virtual Reality?” (Medium) and “AR and VR: Cultivating the Garden” (MIT Press Journal Presence). She earned her PhD from Ohio State University in Drama Theory and Criticism. Her thesis was the first to propose and examine the dramatic structure of what would come to be known as virtual reality.

Katja Forbes

Board of Directors

Katja is Managing Director, Australia & NZ for Designit.

She is the founder of syfte, who were acquired by Designit in 2018, a specialist in research & experience design, an educator in Design Thinking and Interaction Design at University of Sydney. Katja is also listed in 100 Women of Influence 2016, and is a co-founding member of IxDA Sydney.

She holds a BA Communications (broadcast journalism), a Master of Multimedia Design and a Master of science (Human Centred Systems). Katja has been working in digital media since the mid 1990’s, back when everyone had blue hair and rode razor scooters around the office. Such a long tenure in the industry has afforded her invaluable experience and perspective which she loves to share.

Jack Moffett

North America
Regional Coordinator

With a BFA in Graphic Design from West Virginia University and a Masters in Interaction Design from Carnegie Mellon, Jack has been designing web, desktop, and mobile applications for over 18 years. He has worked in both research and industry environments and has been teaching design part-time for a decade at WVU. As Manager of Design at CDG, Jack directs a small team of interaction designers performing everything from initial user research and product conceptualization to front-end implementation and testing.

Jack has designed software tools for Boeing, Lockheed Martin, Shell, DaimlerChrysler, Eaton, and many organizations within the U.S. military, including Joint Service Explosive Ordnance Disposal, Naval Reactors, and NCIS. He is the author of Bridging UX and Web Development, co-founded IxDA Pittsburgh, and writes about design on designaday.tumblr.com.

Surya Vanka

Interaction 19 Co-chair
Initiative Lead

Surya Vanka is a designer, corporate leader, educator and author who has worked at the leading edge of designing physical and digital experiences for over 25 years. He has broad industry experience, including Microsoft, where he was in variety of leadership roles for 16 years. Surya served as a tenured professor of design at the University of Illinois at Urbana-Champaign and was named fellow at the prestigious Center for Advanced Study. He is the author of two books on design, several publications, and has taught design in more than 20 countries. His work has appeared in numerous publications and news programs, including TEDx, Form, I.D., Design Council, WIRED, Interactions, the BBC and National Public Radio. Surya is President of the Seattle Design Festival 2018, the largest public design festival in the United States. He

chaired the influential 50th anniversary conference of Industrial Designers Society of America, led the annual UX Day in Microsoft Redmond and global development centers for 10 years, and directed the Microsoft Design Competition of Imagine Cup which is the world’s largest student competition. Surya led the creation of Design Swarms, an extreme-lean sprint approach to address hard social challenges faced by low resource communities. It has since been adopted for lean customer-focused innovation by businesses like Amazon, Autodesk, Microsoft, REI, and T-Mobile, and is used at universities worldwide to teach design thinking. Surya leads Authentic Design, a consulting practice that provides interaction design, user experience, and design capability development for clients around the world.

Ellie Kemery

Interaction 19 Co-chair
Initiative Lead

Ellie is a design researcher, strategist, and entrepreneur, who has spent her career at the intersection of design technology and people. She's passionate bringing humanity into technology and about understanding people and identifying ways technology can help people be happier, smarter, and more fulfilled. She is best known for founding and creating an innovation center that was a hub for the Seattle Design community called, Makerhaus. She has also worked for companies like Microsoft, Brooks Running, Hornall Anderson Design Works, Nike, and is currently at SAP Concur. Ellie is a big believer in the power of design beyond traditional mediums - and the important role that community plays in unlocking that potential!

Fabricio Dore

Co-chair, Interaction Awards
Initiative Lead

Fabricio is Associate Partner & VP of Design at McKinsey & Company where he helps companies become more human-centered and prepared to compete in the digital economy. He brings design leadership to the creation of digital products and services, that ultimately drive organizational change.

From designing one of the world's first in-car digital experiences to electric connected cars, medical devices, global content platforms, multiple financial services applications, his career took him to Sweden, SF, Chicago, Munich, Shanghai, London, and many other places, but also back to Brazil where he created the practice of Digital Innovation at Itaú Unibanco and was one of the pioneers of Design Thinking in the country.

Fabricio has also worked at IDEO, Huge and SapientNitro. He's graduated in Industrial Design (UFRJ, Brazil) and in Interaction Design (Umeå Institute of Design, Sweden). He has been involved with IxDA helping organize the Munich chapter and playing an active role in the community in São Paulo.

Fabricio believes designers have the responsibility to constantly reconnect us with humanity, create meaning and help us navigate complexity.

Kristina Andersen

Co-chair, Education Summit
Initiative Lead

Kristina Andersen is a designer and researcher based at TU/e in Eindhoven, where she has recently become an assistant professor in the Future Everyday capacity group of Industriel Design. She holds a PhD [Making Magic Machines], a Cand. Arch. [Industrial Design], a M.Sc [Virtual Environments], and was a research fellow at the Interaction Design Institute Ivrea. Her work is increasingly concerned with how we can allow each other to imagine our possible technological futures through the making of exploratory objects. As such, she works specifically around the concern of physical making as a method for developing new ideas, both within a Research through Design process and in collaborations with users and stakeholders. She was principal researcher and work package leader on GiantSteps - a collaboration between music research institutions, manufacturers of software and hardware, and music practitioners funded by the European Union through the 7th Framework. This project proposed novel approaches to algorithmic recommender systems based of difference rather than similarity, aiming to allow the expert user to enter into a creative collaboration with the computational system. Kristina’s current research is focussed on, how such an approach can be applied in the context of craft and design, with a specific focus on the potential collaboration between designers and the emerging semi-autonomous production facilities in textile and soft things design studios. She has given invited keynotes, talks and workshops at a variety of international institutions, and maintains a number of longstanding research collaborations.

Kiat Lim

Regional Coordinator

Kiat has been supporting IxDA’s mission since 2011 when he set up the IxDA Singapore chapter.

As an Interaction Designer, he is passionate about using design in ways that bring about meaningful impact to the society. With more than 14 years of experience in this field, Kiat now runs an independent design studio which focuses on helping startups and B-corps create impactful products and services that add value to their mission.

Kiat is also a passionate changemaker. He believes in sharing his experience and mentoring junior designers so that everyone, including himself, become better Interaction Designers and leverage on design to make this world a much better place.

Lisa Railey

Regional Coordinator

Lisa is an experience design leader who lives in Sydney where she works with business to deliver success and solve the right problem for the user. She has spent the last 9 years designing product and service experiences across multiple industries, including government - where there is a need to be comfortable before making a decision, to the fast changing pace of retail, as well as telecommunications, financial institutions and business. She has managed, led and mentored design teams in agile, collaborative delivery of experiences across products and services, both online and offline.

Lisa has a BBus - International Business, holds a Masters in Interactive Multimedia and has pursued post grad study in Service Design. She is passionate about the intersection of humans and technology and particularly interested in the employee experience and organisational design. She believes that we must create the right spaces and environments to work in, so that we can deliver the right experience to our users.