We are a community of leaders.
IxDA relies on individual initiative, contribution, sharing and self-organization to achieve our goals. Meet some of the individuals from our community who have taken on leadership roles.
The IxDA Board is a group of individuals nominated from the community. They guide IxDA's strategic direction with input from local leaders, initiative leads and the community at large. Members serve staggered two-year terms.
Our flagship initiatives all start the same way: a flicker of an idea fanned into action by dedicated volunteers. Meet some of the individuals from our community who carry the work forward.
IxDA's Regional Coordinators encourage and sustain the growth of local groups internationally. They are nominated from the IxDA community and volunteer their time to keep local groups active and supported.
Brenda is an association executive and designer living and working in Montréal. She was previously Managing Director of ico-D. Brenda has worked in more than 25 countries—bridging cultures, language and timezones to use design for progressive change since 2005.
Her work for Nova Scotia Tourism was twice awarded the Canadian Advertising Campaign of the Year and she has received the Kenneth R Wilson award from the Canadian Business Press. She designed Canada's identity for Expo 2000.
Brenda is a member of the Mandela Poster Project Collective (MPP), a founding board member of Data Interoperability Standards Consortium (DISC) and an avid runner.
Erico has been designing software, websites/apps, appliances, devices, and services that are used by millions of people every day around the world since 1995. He has been working with user research, design thinking, UX strategy, service design and interaction design for global brands. In the early 2000s, he was the pioneer for igniting Service Design, UX and Interaction Design movements in Brazil. In addition to his design work, he co-founded the Interaction South America conference in 2009 and opened the first interaction design postgraduate program in Latin America in 2007. He´s an experienced lecturer and speaker. Today he´s Head of Innovation in Visa and Manager of Visa Innovation Studio.
Kevin is interested in design theory and practice in business, technology, and society.
President of Peopledesign, a design innovation firm. Past president of APDF (Association of Professional Design Firms) and AIGA West Michigan.
BFA Design from Carnegie Mellon. Among the winners of an Apple international student design competition. Attended The School for Design in St. Gallen, Switzerland and executive education program at Harvard Business School. Masters of Design Methods from the IIT Institute of Design.
Teacher, writer, and speaker on design and innovation. Co-author of "Brand Identity Essentials," now in six languages. An adjunct professor at Northwestern University.
Michelle is a Vice President at Capgemini. Her practice centers on guiding the vision and innovation efforts for digital customer experience with websites, social channels, e-commerce, software, portals and applications. She envisions and builds meaningful customer experiences across channels within the digital ecosystem and in the physical world.
Michelle is a Fellow in the Industrial Designers Society of America, has served as IDSA President and was recently named one of the 50 Most Influential Designers of the last 50 years by the membership. In addition to IxDA, she serves on the board for Good Design Australia.
Antti is a senior interaction designer and UI developer. He has over ten years of experience in developing digital services and applications. Antti has been active in IxDA Helsinki local group and was responsible for Interaction16 digital channels.
Wayne Coughlan is from Cape Town, South Africa and is a co-local leader for IxDA Cape Town. He teaches in the Graphic Design Program of the Faculty of Informatics & Design at Cape Peninsula University of Technology.
Virginia Cagwin is an Interaction Designer working for Slalom Consulting in Atlanta, GA. She started her design career has a graphic artist working on brands such as McDonalds, Dunkin Donuts and Baskin Robbins. She’s worked for startups and Fortune 500 companies over the last 15 years focusing on enterprise software.
Virginia has been a member of IxDA since it's inception as an email group. She has been a Local Leader for both Atlanta and London groups. While living in London, she was apart of the Core European team to support on-boarding new IxDA groups and bringing awareness of IxDA's mission.
Eduardo is from Santiago, Chile, and is a co-leader for the local IxDA group, were he served as co-chair for ISA16's organization team. He is a User Experience Consultant, graduated in Social Communications and Journalism and Master Degree (c) in Information Processing and Management. He works as independent consultant and as project manager on his own consultancy studio, 3DIAS. Also, he servers as teacher in academic programs and workshops for professionals.
Brenda Laurel has worked in interactive media since 1976—in the computer game industry from Atari to Activision, and in research labs at Atari, Interval Research, and as a Distinguished Engineer at Sun Labs. At the Banff Centre, she co-designed and produced the ground-breaking VR piece, Placeholder. She researched gender and technology at Interval and she co-founded Purple Moon—interactive media for girls—in 1996. She designed and chaired the Graduate Media Design Program at Art Center College of Design (2001-2006) and the Graduate Design Program at California College of the Arts (2006-2012). She also served as an adjunct Professor and Research Associate in the game design program and the center for Digital Arts and New Media at UC Santa Cruz (2013-2015). In 2015 she received the Trailblazer Award from Indiecade. She was awarded the Nextant Prize from the Virtual World Society in 2016. She serves on the boards of the Communication Research Institute (Australia) and the Virtual World Society. Her books include The Art of Human-Computer Interface Design (1990), Utopian Entrepreneur (2001), Design Research: Methods and Perspectives (2004), and Computers as Theatre, Second Edition (2014). Her recent papers include “What Is Virtual Reality?” (Medium) and “AR and VR: Cultivating the Garden” (MIT Press Journal Presence). She earned her PhD from Ohio State University in Drama Theory and Criticism. Her thesis was the first to propose and examine the dramatic structure of what would come to be known as virtual reality.
Katja is Managing Director, Australia & NZ for Designit.
She is the founder of syfte, who were acquired by Designit in 2018, a specialist in research & experience design, an educator in Design Thinking and Interaction Design at University of Sydney. Katja is also listed in 100 Women of Influence 2016, and is a co-founding member of IxDA Sydney.
She holds a BA Communications (broadcast journalism), a Master of Multimedia Design and a Master of science (Human Centred Systems). Katja has been working in digital media since the mid 1990’s, back when everyone had blue hair and rode razor scooters around the office. Such a long tenure in the industry has afforded her invaluable experience and perspective which she loves to share.
With a BFA in Graphic Design from West Virginia University and a Masters in Interaction Design from Carnegie Mellon, Jack has been designing web, desktop, and mobile applications for over 18 years. He has worked in both research and industry environments and has been teaching design part-time for a decade at WVU. As Manager of Design at CDG, Jack directs a small team of interaction designers performing everything from initial user research and product conceptualization to front-end implementation and testing.
Jack has designed software tools for Boeing, Lockheed Martin, Shell, DaimlerChrysler, Eaton, and many organizations within the U.S. military, including Joint Service Explosive Ordnance Disposal, Naval Reactors, and NCIS. He is the author of Bridging UX and Web Development, co-founded IxDA Pittsburgh, and writes about design on designaday.tumblr.com.
Andrea is a designer who has been exploring interactions between humans and technology for the last fifteen years. Her research interests center around the role of reflective practices in organizational design and development.
Andrea is currently the Head of Design & UX at Movable Ink where she helps craft product strategy, innovation, creative direction, and development. She holds an MBA from the Weatherhead School of Management where she concentrated on enhancing mutual intelligibility between the realms of design and business. She also holds a BA in Technocultural Studies from Oberlin College.
In previous lives she's been a video game tester, an English teacher at the Japanese Air Self-Defense Force, and was the developer of the once-popular Oulipo Wordpress Theme.
Kiat has been supporting IxDA’s mission since 2011 when he set up the IxDA Singapore chapter.
As an Interaction Designer, he is passionate about using design in ways that bring about meaningful impact to the society. With more than 14 years of experience in this field, Kiat now runs an independent design studio which focuses on helping startups and B-corps create impactful products and services that add value to their mission.
Kiat is also a passionate changemaker. He believes in sharing his experience and mentoring junior designers so that everyone, including himself, become better Interaction Designers and leverage on design to make this world a much better place.
Lisa is an experience design leader who lives in Sydney where she works with business to deliver success and solve the right problem for the user. She has spent the last 9 years designing product and service experiences across multiple industries, including government - where there is a need to be comfortable before making a decision, to the fast changing pace of retail, as well as telecommunications, financial institutions and business. She has managed, led and mentored design teams in agile, collaborative delivery of experiences across products and services, both online and offline.
Lisa has a BBus - International Business, holds a Masters in Interactive Multimedia and has pursued post grad study in Service Design. She is passionate about the intersection of humans and technology and particularly interested in the employee experience and organisational design. She believes that we must create the right spaces and environments to work in, so that we can deliver the right experience to our users.
Ana Domb Krauskopf is an independent design researcher and strategist. She founded and directed the Interaction Design School at Veritas University in Costa Rica, the first IxD graduate program in Central America. She currently teaches at Lead University. Previously she was the Director of Brand Innovation at Almabrands in Chile. In the US, she worked at THE MEME, a design consultancy based out of Cambridge, MA.
She holds a Master's degree in Comparative Media Studies from MIT, where she was part of the Convergence Culture Consortium under the direction of Henry Jenkins.
In past lives, she’s worked as a journalist, filmmaker and music producer. She has consulted with Turner Broadcasting, Comcast, BAC-Credomatic, Mesoamérica, HIVOS, UICN, amongst others.
Jennifer Sarich-Harvey is the VP of Experience Design at PillPack where she leads design, research, and the experience vision. PillPack, acquired by Amazon in 2018, is a full-service pharmacy whose services are designed to help customers live healthier lives by taking the right medications at the right time. Jenn brings her design leadership to the creation and orchestration of moments both on and off the screen. She collaborates with teams to help foster creative culture and show how design can be a driving force for organizational change. Jenn works to demystify complexity in large systems and uses design to deliver discrete interactions that reinforce a company’s brand and mission. She has designed services, interactions, and experiences across the globe at the forefront of retail, consumer products, and healthcare, has developed design curriculum for Venture for Canada, and helped found a feminist hackerspace in Sweden. Prior to joining PilPack, she was at IDEO where she led work focused on service and interaction design and organizational change programs, including co-leading Intercorp’s La Victoria Lab, an Innovation Studio in Lima, Peru. Her work at the lab focused on designing world-class services for the rapidly growing middle class and growing the lab’s digital design capacity.
Otto has designed digital services professionally since 2000. Before his current role at Digital Foodie, he had his own design agency for seven years. Over the span of 15 years, he’s mostly been involved with user interface design. At Digital Foodie, he is responsible for all design, both the services and the user interfaces, as well as the brand and visual identity of the company. For Interaction 16, Otto was the team ‘fixer’ - responsible for everything that worked.
Otto says, “For me the most important thing about designing is the ability to create something that has the power to affect and increase people’s quality of life. Although visuality is an important factor in design, my primary interest is not on what happens on the surface or how something looks. Instead, the most essential part are the actions users take, and most importantly, why they take them. I want to create things from the service point of view, so that hopefully we’re able to impact people’s lives in a positive way.”
Filip works currently as a Service Design Lead at Optum. He holds an MA in Management and Marketing and an MSc in Applied Digital Media.
He has over 12 years of experience working with companies in consumer products, financial services, telecommunications, public services, healthcare and charity sectors. Filip is fascinated by complex systems and processes and draws from people's stories and experiences to design better products and services.
Filip joined IxDA in 2010 and has been leading the Dublin chapter since 2011. He has been a core team member of IxDA Europe since 2015.
Diana is the founder and lead at Pulse, innovation lab and design studio that uses tech to create products, spaces, and multisensory experiences. Born in Costa Rica and with Colombian heritage, Diana earned her BFA in Graphic Design from Universidad Nacional de Colombia, and specialized in Interactive Art Direction at Hyper Island Stockholm. She is an international teacher, speaker, and facilitator for co-creation, creativity, and collaborative innovation processes.
Laura leads projects of diverse shapes and geographies as a Service and Interaction Designer for Fjord Costa Rica. Student of architecture at the University of Costa Rica, and graduate as Master in Interaction Design from Universidad Veritas. Occasional speaker, Laura organizes design meetups as part of IxDA San José. Social media addict, she redeems herself by creating Twitter threads in Spanish.
Sami is a design leader working at the intersection of systems, foresight and design. What he does daily is help teams, products and companies to become more resilient by making the right choices about their futures and business, and build teams, capabilities and organisations to support this in quest long term.
Over 20 years in the industry, he's worked on several continents, earning international patents, numerous awards and built exits to the largest companies in the world. He’s organised and spoken at numerous industry events ranging from co-chairing Interaction 16 in Helsinki to local meet-ups (IxDA Helsinki) to being invited to speak at at Google in San Francisco.
Currently, he is one of the founders and the creative director at Nordkapp, a strategic design and innovation consultancy based in Helsinki and Amsterdam, and working globally. He is also an exhibited artist exploring the human potential in generative networks and machine learning.
Saaniya Shaikh is an award-winning, design leader with over 13 years of building impactful product experiences globally. She completed her MFA from the University of Oklahoma on a prestigious fellowship and was a design instructor for the undergraduate program. In 2018, she founded Women of Product, a nonprofit professional organization in Montreal that believes in an inclusive audience to encourage women leadership across different product disciplines through events, workshops, mentorship programs. Presently, Saaniya is a Senior UX Lead with Broadsign.
Alexis Morin is the IxDA Montréal Local Leader, an internationally recognized designer, and hyperpolyglot who has been building products for over 12 years. Graduated from the Umeå Institute of Design in Sweden, his work and Open Source contributions have earned him awards, patents, and are used by millions of people. He currently works as a Senior UX Designer at Ubisoft.