We are a community of leaders.

IxDA relies on individual initiative, contribution, sharing and self-organization to achieve our goals. Meet some of the individuals from our community who have taken on leadership roles.

IxDA Board

The IxDA Board is a group of individuals nominated from the community. They guide IxDA's strategic direction with input from local leaders, initiative leads and the community at large. Members serve staggered two-year terms.

Initiative Leads

Our flagship initiatives all start the same way: a flicker of an idea fanned into action by dedicated volunteers. Meet some of the individuals from our community who carry the work forward.

Regional Coordinators

IxDA's Regional Coordinators encourage and sustain the growth of local groups internationally. They are nominated from the IxDA community and volunteer their time to keep local groups active and supported.

Brenda Sanderson

Executive Director
Board of Directors

Brenda is an association executive and designer living and working in Montréal. She was previously Managing Director of ico-D. Brenda has worked in more than 25 countries—bridging cultures, language and timezones to use design for progressive change since 2005.

Her work for Nova Scotia Tourism was twice awarded the Canadian Advertising Campaign of the Year and she has received the Kenneth R Wilson award from the Canadian Business Press. She designed Canada's identity for Expo 2000.

Brenda is a member of the Mandela Poster Project Collective (MPP), a founding board member of Data Interoperability Standards Consortium (DISC) and an avid runner.

Erico Fileno

Latin America
Regional Coordinator

Erico has been designing software, websites/apps, appliances, devices, and services that are used by millions of people every day around the world since 1995. He has been working with user research, design thinking, UX strategy, service design and interaction design for global brands. In the early 2000s, he was the pioneer for igniting Service Design, UX and Interaction Design movements in Brazil. In addition to his design work, he co-founded the Interaction South America conference in 2009 and opened the first interaction design postgraduate program in Latin America in 2007. He´s an experienced lecturer and speaker. Today he´s Head of Innovation in Visa and Manager of Visa Innovation Studio.

Kevin Budelmann

President
Board of Directors

Kevin is interested in design theory and practice in business, technology, and society.

President of Peopledesign, a design innovation firm. Past president of APDF (Association of Professional Design Firms) and AIGA West Michigan.

BFA Design from Carnegie Mellon. Among the winners of an Apple international student design competition. Attended The School for Design in St. Gallen, Switzerland and executive education program at Harvard Business School. Masters of Design Methods from the IIT Institute of Design.

Teacher, writer, and speaker on design and innovation. Co-author of "Brand Identity Essentials," now in six languages. An adjunct professor at Northwestern University.

Michelle Berryman

Secretary/Treasurer
Board of Directors

Michelle is a Vice President at Capgemini. Her practice centers on guiding the vision and innovation efforts for digital customer experience with websites, social channels, e-commerce, software, portals and applications. She envisions and builds meaningful customer experiences across channels within the digital ecosystem and in the physical world.

Michelle is a Fellow in the Industrial Designers Society of America, has served as IDSA President and was recently named one of the 50 Most Influential Designers of the last 50 years by the membership. In addition to IxDA, she serves on the board for Good Design Australia.

Antti Onttonen

Developer, ixda.org
Initiative Lead

Antti is a senior interaction designer and UI developer. He has over ten years of experience in developing digital services and applications. Antti has been active in IxDA Helsinki local group and was responsible for Interaction16 digital channels.

Wayne Coughlan

Africa & the Middle East
Regional Coordinator

Wayne Coughlan is from Cape Town, South Africa and is a co-local leader for IxDA Cape Town. He teaches in the Graphic Design Program of the Faculty of Informatics & Design at Cape Peninsula University of Technology.

Virginia Cagwin

North America
Regional Coordinator

Virginia Cagwin is an Interaction Designer working for Slalom Consulting in Atlanta, GA. She started her design career has a graphic artist working on brands such as McDonalds, Dunkin Donuts and Baskin Robbins. She’s worked for startups and Fortune 500 companies over the last 15 years focusing on enterprise software.

Virginia has been a member of IxDA since it's inception as an email group. She has been a Local Leader for both Atlanta and London groups. While living in London, she was apart of the Core European team to support on-boarding new IxDA groups and bringing awareness of IxDA's mission.

Eduardo Aguayo

Latin America
Regional Coordinator

Eduardo is from Santiago, Chile, and is a co-leader for the local IxDA group, were he served as co-chair for ISA16's organization team. He is a User Experience Consultant, graduated in Social Communications and Journalism and Master Degree (c) in Information Processing and Management. He works as independent consultant and as project manager on his own consultancy studio, 3DIAS. Also, he servers as teacher in academic programs and workshops for professionals.

Brenda Laurel

Director, Co-chair Interaction 21
Board of Directors

Brenda Laurel has worked in interactive media since 1976—in the computer game industry from Atari to Activision, and in research labs at Atari, Interval Research, and as a Distinguished Engineer at Sun Labs. At the Banff Centre, she co-designed and produced the ground-breaking VR piece, Placeholder. She researched gender and technology at Interval and she co-founded Purple Moon—interactive media for girls—in 1996. She designed and chaired the Graduate Media Design Program at Art Center College of Design (2001-2006) and the Graduate Design Program at California College of the Arts (2006-2012). She also served as an adjunct Professor and Research Associate in the game design program and the center for Digital Arts and New Media at UC Santa Cruz (2013-2015). In 2015 she received the Trailblazer Award from Indiecade. She was awarded the Nextant Prize from the Virtual World Society in 2016. She serves on the boards of the Communication Research Institute (Australia) and the Virtual World Society. Her books include The Art of Human-Computer Interface Design (1990), Utopian Entrepreneur (2001), Design Research: Methods and Perspectives (2004), and Computers as Theatre, Second Edition (2014). Her recent papers include “What Is Virtual Reality?” (Medium) and “AR and VR: Cultivating the Garden” (MIT Press Journal Presence). She earned her PhD from Ohio State University in Drama Theory and Criticism. Her thesis was the first to propose and examine the dramatic structure of what would come to be known as virtual reality.

Katja Forbes

Director
Board of Directors

Katja is Managing Director, Australia & NZ for Designit.

She is the founder of syfte, who were acquired by Designit in 2018, a specialist in research & experience design, an educator in Design Thinking and Interaction Design at University of Sydney. Katja is also listed in 100 Women of Influence 2016, and is a co-founding member of IxDA Sydney.

She holds a BA Communications (broadcast journalism), a Master of Multimedia Design and a Master of science (Human Centred Systems). Katja has been working in digital media since the mid 1990’s, back when everyone had blue hair and rode razor scooters around the office. Such a long tenure in the industry has afforded her invaluable experience and perspective which she loves to share.

Jack Moffett

North America
Regional Coordinator

With a BFA in Graphic Design from West Virginia University and a Masters in Interaction Design from Carnegie Mellon, Jack has been designing web, desktop, and mobile applications for over 18 years. He has worked in both research and industry environments and has been teaching design part-time for a decade at WVU. As Manager of Design at CDG, Jack directs a small team of interaction designers performing everything from initial user research and product conceptualization to front-end implementation and testing.

Jack has designed software tools for Boeing, Lockheed Martin, Shell, DaimlerChrysler, Eaton, and many organizations within the U.S. military, including Joint Service Explosive Ordnance Disposal, Naval Reactors, and NCIS. He is the author of Bridging UX and Web Development, co-founded IxDA Pittsburgh, and writes about design on designaday.tumblr.com.

Andrea Mignolo

Vice President
Board of Directors

Andrea is a designer who has been exploring interactions between humans and technology for the last fifteen years. Her research interests center around the role of reflective practices in organizational design and development.

Andrea is currently the Head of Design & UX at Movable Ink where she helps craft product strategy, innovation, creative direction, and development. She holds an MBA from the Weatherhead School of Management where she concentrated on enhancing mutual intelligibility between the realms of design and business. She also holds a BA in Technocultural Studies from Oberlin College.

In previous lives she's been a video game tester, an English teacher at the Japanese Air Self-Defense Force, and was the developer of the once-popular Oulipo Wordpress Theme.

Kiat Lim

Asia/Oceania
Regional Coordinator

Kiat has been supporting IxDA’s mission since 2011 when he set up the IxDA Singapore chapter.

As an Interaction Designer, he is passionate about using design in ways that bring about meaningful impact to the society. With more than 14 years of experience in this field, Kiat now runs an independent design studio which focuses on helping startups and B-corps create impactful products and services that add value to their mission.

Kiat is also a passionate changemaker. He believes in sharing his experience and mentoring junior designers so that everyone, including himself, become better Interaction Designers and leverage on design to make this world a much better place.

Lisa Railey

Asia/Oceania
Regional Coordinator

Lisa is an experience design leader who lives in Sydney where she works with business to deliver success and solve the right problem for the user. She has spent the last 9 years designing product and service experiences across multiple industries, including government - where there is a need to be comfortable before making a decision, to the fast changing pace of retail, as well as telecommunications, financial institutions and business. She has managed, led and mentored design teams in agile, collaborative delivery of experiences across products and services, both online and offline.

Lisa has a BBus - International Business, holds a Masters in Interactive Multimedia and has pursued post grad study in Service Design. She is passionate about the intersection of humans and technology and particularly interested in the employee experience and organisational design. She believes that we must create the right spaces and environments to work in, so that we can deliver the right experience to our users.

Ana Domb

Director, Co-chair Interation Latin America
Board of Directors

Ana Domb Krauskopf is an independent design researcher and strategist. She founded and directed the Interaction Design School at Veritas University in Costa Rica, the first IxD graduate program in Central America. She currently teaches at Lead University. Previously she was the Director of Brand Innovation at Almabrands in Chile. In the US, she worked at THE MEME, a design consultancy based out of Cambridge, MA.

She holds a Master's degree in Comparative Media Studies from MIT, where she was part of the Convergence Culture Consortium under the direction of Henry Jenkins.

In past lives, she’s worked as a journalist, filmmaker and music producer. She has consulted with Turner Broadcasting, Comcast, BAC-Credomatic, Mesoamérica, HIVOS, UICN, amongst others.

Otto Virta

Europe
Regional Coordinator

Otto has designed digital services professionally since 2000. Before his current role at Digital Foodie, he had his own design agency for seven years. Over the span of 15 years, he’s mostly been involved with user interface design. At Digital Foodie, he is responsible for all design, both the services and the user interfaces, as well as the brand and visual identity of the company. For Interaction 16, Otto was the team ‘fixer’ - responsible for everything that worked.

Otto says, “For me the most important thing about designing is the ability to create something that has the power to affect and increase people’s quality of life. Although visuality is an important factor in design, my primary interest is not on what happens on the surface or how something looks. Instead, the most essential part are the actions users take, and most importantly, why they take them. I want to create things from the service point of view, so that hopefully we’re able to impact people’s lives in a positive way.”

Filip Szymczak

Europe
Regional Coordinator

Filip works currently as a Service Design Lead at Optum. He holds an MA in Management and Marketing and an MSc in Applied Digital Media.

He has over 12 years of experience working with companies in consumer products, financial services, telecommunications, public services, healthcare and charity sectors. Filip is fascinated by complex systems and processes and draws from people's stories and experiences to design better products and services.

Filip joined IxDA in 2010 and has been leading the Dublin chapter since 2011. He has been a core team member of IxDA Europe since 2015.

Diana Zuleta

Co-Chair, Interaction Latin America
Initiative Lead

Diana is the founder and lead at Pulse, innovation lab and design studio that uses tech to create products, spaces, and multisensory experiences. Born in Costa Rica and with Colombian heritage, Diana earned her BFA in Graphic Design from Universidad Nacional de Colombia, and specialized in Interactive Art Direction at Hyper Island Stockholm. She is an international teacher, speaker, and facilitator for co-creation, creativity, and collaborative innovation processes.

Laura Escudé

Co-Chair, Interaction Latin America
Initiative Lead

Laura leads projects of diverse shapes and geographies as a Service and Interaction Designer for Fjord Costa Rica. Student of architecture at the University of Costa Rica, and graduate as Master in Interaction Design from Universidad Veritas. Occasional speaker, Laura organizes design meetups as part of IxDA San José. Social media addict, she redeems herself by creating Twitter threads in Spanish.

Sami Niemelä

Director
Board of Directors

Sami is a design leader working at the intersection of systems, foresight and design. What he does daily is help teams, products and companies to become more resilient by making the right choices about their futures and business, and build teams, capabilities and organisations to support this in quest long term.

Over 20 years in the industry, he's worked on several continents, earning international patents, numerous awards and built exits to the largest companies in the world. He’s organised and spoken at numerous industry events ranging from co-chairing Interaction 16 in Helsinki to local meet-ups (IxDA Helsinki) to being invited to speak at at Google in San Francisco.

Currently, he is one of the founders and the creative director at Nordkapp, a strategic design and innovation consultancy based in Helsinki and Amsterdam, and working globally. He is also an exhibited artist exploring the human potential in generative networks and machine learning.

Saaniya Shaikh

Co-Chair, Interaction 21
Initiative Lead

Saaniya Shaikh is an award-winning, design leader with over 13 years of building impactful product experiences globally. She completed her MFA from the University of Oklahoma on a prestigious fellowship and was a design instructor for the undergraduate program. In 2018, she founded Women of Product, a nonprofit professional organization in Montreal that believes in an inclusive audience to encourage women leadership across different product disciplines through events, workshops, mentorship programs. Presently, Saaniya is a Senior UX Lead with Broadsign.

Alexis Morin

Co-Chair, Interaction 21
Initiative Lead

Alexis Morin is the IxDA Montréal Local Leader, an internationally recognized designer, and hyperpolyglot who has been building products for over 12 years. Graduated from the Umeå Institute of Design in Sweden, his work and Open Source contributions have earned him awards, patents, and are used by millions of people. He currently works as a Senior UX Designer at Ubisoft.

Rob Nero

Co-Chair, Interaction Awards
Initiative Lead

Rob is currently a Senior Designer at Soundtrap, a collaborative music and podcast creation tool owned by Spotify, while being a designer for over 20 years. He has previously lead other design teams at Spotify within customer support and automotive, and before that worked in enterprise software and multiple design agencies. In his career, Rob focuses on design strategy, and how solutions provide utility for the user.

Rob has been a long-time member and supporter of the IxDA. He has volunteered for the Awards in the past, is one of the "lifers" to have been to every Interaction Conference to date, presented his "TRKBRD" prototype at Interaction 2010, and also presented at Interaction Latin America in 2016 and 2017.

Angel Anderson

Co-Chair, Interaction Awards
Initiative Lead

Angel Anderson is the Director of Impact Innovation at Philosophie where she leads a design practice focused on corporate social responsibility. Her work examines the unintended consequences of design while positively shaping the long term effects for people and the planet. Prior to joining Philosophie, Angel was the CEO and Co-Founder of NailSnaps, and before that spent years as a VP of Experience Design at CP+B where she led holistic digital brand work.

Angel joined the IxDA Community in 2005. Her career has been shaped by her involvement with IxDA having attended all of the Interaction Week Conferences since 2008! She has been a devoted member of the IxDA community, participating as a volunteer, workshop leader, local leader, speaker, and Interaction Award Winner when her startup NailSnaps won the People's Choice Interaction Award in 2016.

Eilidh Dickson

Co-Chair, Student Design Charette
Initiative Lead

Eilidh is Director of Global Innovation at Falck in Copenhagen, a global leader in Emergency Medical and Healthcare Services. Prior to joining Falck to establish their innovation team she was Design Director at Veryday in New York City.

A product designer by training and a graduate from CIIDs interaction design pilot year, she has over a decade of experience working at the intersection of design, innovation and business. She has dedicated most of her career to healthcare innovation with the ambition of empowering individuals to lead healthier, happier lives.

Eilidh's work has won design awards from Core 77, IDEA and IxDA and has been featured in international press. She is still strongly affiliated with CIID and regularly teaches classes in design research and service design.

John Lynch

Co-Chair, Student Design Charette
Initiative Lead

John is founder and director of Context Studio, a dedicated service design studio in Dublin providing consulting, coaching, and training to global clients. He spent the latter half of the 2000's working as a software developer building interactive exhibitions, web application and mobile apps.

In 2011 John studied at CIID in Copenhagen, discovering user research, rapid prototyping and the transformative potential of Service Design. Following this he worked at CIID (DK), Future Cities Catapult (UK) and Fjord (IE) on a range of challenges, leading teams and developing new approaches in the face of changing demands.

John attended his first Interaction conference in Dublin in 2012, and has been hooked ever since, contributing to the local chapter in his home town, and speaking at several Interaction conferences. His talks have tried to bring some “state of play” research on the design industry to the forum of Interaction and the IxDA.