The Windows UI guidelines are self-contradictory at points (e.g.
recommending noun-verb interaction but going the other way at times),
and lead to the kind of interfaces we all hate. To be an HCI expert and
to adhere to the Windows guidelines is, in my opinion, unethical.
Also, there is no such thing as "intuition" and interfaces are not
"intuitive". What they can be are familiar from previous experience.
For the whole argument see:
Raskin, Jef “Intuitive Equals Familiar,” Communications of the ACM
37:9, September 1994, p. 17