Some recent thoughts from the guys I keep an eye on.
Lada
DEVICES, MEDIA, & MARKETING FIRST LOOK
Research & Event Highlights From Forrester
07 March 2005
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Convergent Technologies, Divergent Devices
Convergence has been a popular topic for years. The term has scared
executives into bad mergers (anyone remember the $2 BILLION that
Disney lost after buying Infoseek?). We hear about the convergence of
TVs and PCs, voice and data, media and distribution, marketing and
customer service, content and advertising -- and more.