NYC Usability Professionals Association presents:
Branding and User Experience Design
If the "brand is the experience" online, then what kinds of user experiences
should great brands be seeking to deliver -- and how do they create them?
Building a well-branded site draws on many aspects of design -- a website's
look and feel (graphic design), the way a site is organized to convey what
the brand deems most important (information design) and actually shaping
experiences in the information architecture that deliver on objectives
(interaction design).
Come and learn from our pan
