Discussion Archive: July 2006

7 Jul 2006 - 4:13pm
Joshua Gross

hiring designers & eye tracking

Longtime lurker, finally compelled to speak:

1. Eye tracking, IMO, requires real need and investment. The eyes are
very complex sensory organs, and where they are pointing, and for how
long, are not necessarily readily interpretable data. There's a lot of
debate in the research world on how to assess eye tracking data, and
there are questions that you need an expert to answer: What kind of
movements are you seeing? Are they saccades, intentional moves, or
tracking? Why? For how long?

Can you do eye tracking inexpensively? Sure.

7 Jul 2006 - 11:42am
9 years ago
1 reply
Robert Reimann

How to hire a good IxD (RE: Eye tracking, how valuable is it?)

I second that!

My additional two cents:

As far as using portfolios to ascertain designer skill, I agree that
candidates should formally present their work. The difficulty is that
it is sometimes hard to tell what part of the work is actually theirs,
and also what the designer might have been capable of, were there
less constraints on time, budget, technology, etc. While it's
important to see how a designer navigates such constraints (since
they are a fact of life as an IxD), it's nice to see what they, by
themselves, without usability feedback, etc.

7 Jul 2006 - 10:51am
9 years ago
9 replies
Mark Schraad

How to hire a good IxD

David nailed this! HR is of very little help in hiring nearly any but
the most rudimentary of production graphic designer.

In a DMI article that Chris Conley (IIT and Gravity Tank) wrote
entitled "Leveraging Design's Core Competency" he writes with the
perspective of a designer's self evaluation and what they might

7 Jul 2006 - 9:59am
9 years ago
6 replies
Dave Malouf

How to hire a good IxD (RE: Eye tracking, how valuable is it?)

> Care to outline exactly how one goes about hiring a *good* UI
> designer? ;-)

First some thoughts on eye-tracking of my own.
I have found the case studies I have read on eye-tracking to be quite
outstanding. What is gleaned from them in my mind is applicable across many
a domain. Understanding what part of layouts and text people are ignoring
tells a designer a lot about their design and I can see how this information
CAN be useful.

1. you have the time and budget to do the analysis of the results.

5 Jul 2006 - 2:51pm
Scott Weiss

Released: US Mobile Music & Video Usability Benchmark

Usable Products Company Releases Mobile Music & Video Usability Benchmark

Usability of mobile music and video were underwhelming

NEW YORK – 5 July 2006 – Usable Products Company, leading usability design
and research for the global mobile and wireless industry, releases today
“Mobile Music & Video User Experience Benchmark” study of Amp’d Kyocera
Angel, Sprint LG Fusic, and Verizon Samsung SCH-a950.

“Despite polished visual design, usability participants had a terrible
time purchasing and playing video and music on mobile phones," states
Scott Weis

5 Jul 2006 - 2:42pm
Jesrani, Sangeeta

Comparative look at Flash use in the US vs. internationally

I'm doing research on the use of Flash in websites. I'm particularly interested in comparing its usage in the US vs. internationally. Some folks I've talked to believe that there's much more Flash used on non-US corporate sites.

5 Jul 2006 - 11:57am
9 years ago
3 replies

Best Java platform based CMS application ...


Can any one suggest me the best JAVA platform based "Open Source" "CMS"
(content management system)portal application, and also I guess Java is much
more secure, fast, stable & enterprise than the PHP.

Thanks in advance,
Venkat Vijay

5 Jul 2006 - 5:27am
9 years ago
1 reply
Svenja Jaffari

Experience Modelling - what do users want?

Dear all,
I am a student of IT Product Design at the University of Southern Denmark and I am currently researching on the topic of "Experience Modelling", a method to visualize user wants/ needs, which was once used by companies such as "Sonic Rim" and "Sapient".
I was thinking that one of you might know more about this method: e.g. where it was used, where I can find links/ literature on it...
Or did one of you come personally in touch with the method earlier?

I would appreciate your help very much! :) thanks.

With best regards

4 Jul 2006 - 8:49pm
Donna Maurer

Oz-IA Conference & Retreat

On the last weekend of September 2006 there will be a conference and retreat
on information architecture in Sydney, Australia. This is the first such
event dedicated to IA in Australia.

Sep 30th & Oct 1st
Sydney, Australia

As well as conveniently following on from this year's Web Directions
conference <http://www.webdirections.org/>), this event is scheduled for the
same weekend as the EURO IA conference.

4 Jul 2006 - 12:41pm
9 years ago
15 replies
Simon Asselbergs

Eye tracking, how valuable is it?

Hi all,

I visited http://www.etre.com/images/EyeTrackingDemo.swf
I was enthousiastic. But now I have some questions...

1. How new is eye-tracking utilised for the purpose of evaluating software on usability?
2. How valuable is it? What can you say based on eye-tracking data?
3. What is the best equipment you had your hands on? How much does it cost




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