Rosenfeld Media is proud to announce that Todd Zaki Warfel has begun
work on
a book on developing prototypes. "A Practitioner's Guide to Prototyping"
will help you quickly flesh out your design ideas, test your
assumptions,
and gather real-time feedback from users. The book will discuss how
prototypes are more than just a design tool, demonstrating how they
can help
you market a product, gain internal buy-in, and test feasibility with
your
development team.
Todd is a founding partner at Messagefirst, where he focuses on
design-research for consumer and b2b products.