I recently signed up for a YouTube account. Today, I scrolled down my
profile page for the first time and got a virtual slap in the face when a
notice slid into view, with the prominent title:
"You have no Friends"
Ouch! I have no friends? Yeah, well, you, I dunno you¹re UGLY, YouTube!
BTW, if you'd like to see the actual notice from YouTube. I've posted it to
my blog along with this rant at:
http://tinyurl.com/ywtpvk
What a great example of the impact that copywriting can have on a website¹s
user experience.