Toshiyuki:
Mental models are extremely important in understanding how people approach a
product, what their expectations are, and in predicting how they are likely
to behave. For me, they are a key part of the design process. There is far
more to say about mental models then we can address here.
Mental models are a loosely defined term. They can encompass concepts,
feelings, intentions, beliefs, a person's perception of how things will
flow. I really understood the value of mental models when I encountered the
idea of a script. Let's say you decide to go to a restaurant.
