To “think visually” is to transform complex, text-based knowledge or verbal
language into engaging and memorable visuals so the information can be
better represented, understood and remembered.Visual thinking is relevant
today because the density of information we deal with is the equivalent of
being soaked with a firehose of data - and it’s not showing any signs of
Unfortunately, research indicates that when our brains find themselves in
situations of great complexity, they start to shut down. It's like being
caught in a gigantic hairball.
Hi Dave. From what I've seen, the disciplines of marketing and
interaction design are often unnecessarily (and unwisely) siloed and
segmented. There are a lot of great sources of information for the
topics you seek. One of my favorites is FutureNow's marketing
optimization blog: http://www.grokdotcom.com/
Brian Eisenberg is very smart about merchandising and
personalization. Marketers are more likely to use the term
"conversion" than "user experience," but the goals, process, and
outcomes are pretty synonymous.
The invitation is now open for inspired, creative and active leaders in our
community to apply for an open position on our IxDA Board of Directors. With
much regret, one of our current IxDA Board members, Jim Leftwich, has
decided to step down.
On Wednesday, April 29th IxDA Los Angeles presented "Personas SUCK!
Personas RULE!" at Yahoo!
Heartfelt thanks to our speakers: Jill Strawbridge, Adam Korman, all
of our amazing local volunteers who made the night possible, and the
super helpful facilities team at Yahoo! They are seriously on the
ball! The presentation portion was heavily borrowed from the "Death