Hi IxDA'ers,
I'm working on a project that captures user data for a newsletter
signup. The only mandatory field is the email address. We also ask
for name, job title and company name too.
My question:
If email is the only required field and we, as a business, want the
best conversion, does order of these fields matter?
Is the natural mental model name first then related information after
that?
Thanks,
-- Rob
PS. Is there any research to support either options and which have
better yields?