Many cities in Europe are rolling out City Card programs. City cards usually offer a combination of travel on public transport and discounts and free offers at museums, cultural venues, entertainment, leisure attractions, evening venues, shops and restaurants.
I am looking for any information on applying user-centred design in such programs: user studies, ethnographic research, user needs analysis, user experience studies, interaction design, service design, experience prototyping, etc.
Thanks a lot.
Mark Vanderbeeken
Experientia, Italy
www.experientia.com