Hello Everyone,
I'm wondering if anyone has done or is aware of any research on the use of smart-phones in portrait vs landscape orientation?
Let's
take a theory, that since portrait orientation is a natural "phone"
orientation, anyone who changes to landscape switches to a non-phone
use mode.
If someone is using an app, switching orientation would be a proof
of an increased engagement and a form of commitment to use the device
as a platform for the app, not a phone.