all know that half our job as UX people is our research, design, and
evaluation skills. The other half is our ability to walk among many
groups of stakeholders and persuade them to collaborate in doing what's
right for users. Those people skills is what this mini-conference is all
When brainstorming concepts or asking users for feedback during
research sessions, we as UX professionals have one primary goal – to
make the best product and user experience possible. So why on Earth
should we intentionally try to come up with “bad ideas”?