It's been a long time since I've come across specific examples of products/websites that were built using personas (the ethnographic variety). I know there are companies that utilize personas (Microsoft, Canon, etc) but I'm having a tough time tracing it to actual names of products.
I recently saw an example of personas done from a usage occassion as opposed to being role based - so instead of "Mike - Salesperon" or "Tammy - Student", it was done from the perspective of segmentation of audience based on their usage, "Sam - loyal book buyer" or "Mary - occassional reader".
I am currently working on personas for my company's online software in order to help us to understand and know in an accurate way our users. For that work I will conduct face to face interviews with selected clients/users
Because our software contains advanced functionality that are not used by all users; I am wondering which process should I adopt in creating these personas.
Should I create 4-5 personas for each feature that we are re-designing or should I work on overall set of personas that will be refined for each feature.
For all you persona creators out there, do you typically use photos of real people/users that you have interviewed for the project, or do you prefer to use stock photography? I'm often hesitant to request peoples permission, as I don't want to make them uncomfortable or potentially overly conscious of the fact that they are under observation.
There is this project I'm working on that is for pet owners, breeders
and vets. They have identified 15 consumer types between the three
main segments I've mentioned. The client is requesting we create
personas for all 15. In my experience I've rarely have had to create
more than 4 on any given project. For this project I believe I can get
away with 3.
Does anyone have any thoughts as too what is too many or too few
personas? Have you come across a similar client request? And how did
you deal with it?
I'm starting on a project in the New Year where the client has
arranged a 3 hour UX discovery meeting with 20 stakeholders right at
the beginning of the project before I've had any real time to do my
The client's objectives for the meeting are to define the personas
and user journeys and the first draft of the structure for the site.
After the meeting I will have an opportunity to conduct one-on-one
The project itself is to develop a fairly laborious offline
application process into a streamlined online process.
I have a question on the methodology for personas -
I'm doing a project right now that we are trying to fastrack and get off the ground by doing some collaborative brainstorming with the product marketing folks. We haven't done any user research, have no budget for such research, we have no product requirements, etc. I'm supposed to have concept wireframes by mid december.
As part of an independent study project (U Texas iSchool student),
I'm developing personas to help guide the BBA site redesign efforts.
I have access to a wealth of demographic, survey and web analytics
information and also plan to speak to the undergraduate program
office about their perceptions of the site and its users.
Please send your advice about what questions to ask (undergraduate
business school students) when doing interviews for persona
development. I hope to tease out user goals and behaviors.