In a meeting today, a client said they wanted a single-page checkout
process. The checkout tunnel is an area that I prefer to have as
vanilla as possible so that customers have no surprises, but I am
open to change.
I've never done any testing on one-page vs. staged checkout, and I
haven't been able to find any data, only opinions. Does anyone have
any non-proprietary data they'd care to share about one-page
OK - so we work in the world of digital. Here the affordance is a
perceived one. But what about our real lives?
Here's the thing - I want to start a list of unusable real life
1. Elevator buttons: when I press the wrong floor (which is quite the
frequent occasion in my uncaffienated state before 12pm) why can't I
"unpress" my mistake?
2. Toilet doors: why does one open in and the next out. Furthermore -
why wash your hands when you must touch germ-ridden door handles after
the fact? If there is ever a need to have automatic doors - here it
What is the appropriate button to use on the product detail page when
the website navigation asks the user to either Shop or Buy?
Of course, can we get a little more interesting and personal? For
example: instead of Shop or Buy can we use buttons that say - 'Go
and Pamper' (for a gifts e-commerce website) or 'Educate Yourself'
(while buying education books) or 'Push Limits' (while e-shopping
for BASE jumping equipment).
What rules should one follow while designing e-commerce websites for
the mobile? I understand that usability on mobile is extremely
primitive and very difficult. In such a case what are the usability
rules and GUI guidelines one needs to adhere to?
jQuery, Flash, Flex, etc) would make the experience even more
cumbersome and confusing only because the Mobile has not evolved.
I'm currently in the process of developing a touch based interface
for AV system control. When deployed, the interface will be operating
on proprietry touch input hardware however I'm looking into
technologies I can utilize during the development and user testing
Users involved in the testing are geographically distributed so I'm
looking for tools I can use to quickly push out interface concepts