Hi,
I am doing some research RIA applications and one of the aspects that are
often mentioned is the ROI aspect. Macromedia and other pro-RIA 'activists'
claim that when you do RIA instead of HTML sites, the ROI will be higher.
However, I cannot find ANY scientific evidence that supports this
assertion!!!! All documents that I can find make suggestive conclusions in
favour of RIA's and even without comparing the RIA to an alternative.
For example, it is said that when Mini launched their RIA Car Configurator
it boosted their sales so much that their sales targets were exceeded by
25%.