[image: newsletter]
Innovation: from Design Vision to Market
As frog design celebrates its 40th anniversary, Mark Rolston, Chief Creative
Officer, will moderate a round table discussion that will examine the
tension between vision and pragmatism, conceptual thinking and
craftsmanship. In today’s economy, a vision is good, but to make a real
impact, it must be brought to life. The discussion will investigate:
1. The challenge of executing a vision while allowing for the craft of
design to tune that vision throughout the development process;
2.